Artisanal Santa Cruz-based winery producing varietal, vineyard-designate, old-world style wines. "Ser" means "to express origin" in Spanish.

Nicole Walsh, founder and winemaker, is a surfer living seaside in Santa Cruz. Fluent in Spanish. Worked at Bonny Doon Vineyard with Randall Grahm from 2001-2020.

Started Ser Winery in 2012, reflecting on New Zealand experience with Pinot Noir.

Minimalist cellar approach: light extractions, natural ferments with indigenous yeasts, low sulfur additions, little or no fining or filtration. Single-varietal, single-vineyard wines that are pure expression of origin.

Makes wine at Bargetto Winery in Soquel. Annual production 500-800 cases (previously reached 1,000 cases).

Rare varieties including:

• Cabernet Pfeffer
• Dry Orange Muscat
• Pinot Noir
• Sparkling wines
• Rosés
• Coastal-influenced varietals

• Ser Winery
• Nicole Walsh: A Santa Cruz Surfer Making Big Waves in Wine
• Wine of the Week: Ser Winery 2022 Dry Orange Muscat - Lookout Santa Cruz