A Perfect Inbound Marketing Strategy for Your Startup - mikenok/Inbound-Marketing-Strategy- GitHub Wiki

Introduction

Increasing online sales is not easy. You need to adopt the best digital marketing strategy that will attract ideals buyers. You can achieve this through social media marketing, PPC, content marketing, and search engine optimization. You can incorporate these into one inbound marketing strategy that can help you increase your sales online.

To do that, you need an inbound marketing expert like Kevin Payne who has the necessary knowledge to develop and implement a fruitful inbound marketing strategy. Below is a three-phase inbound marketing strategy to generate more sales for your business.

Develop inbound marketing game plan

In every strategy, one needs to have a plan. In this case, we want to come up with a framework and goals that will be implemented to realize an increase in sales. The game plan should focus on the buyer persona or your ideal customers. Here we focus on creating content around buyer persona pain points and purchasing process. The content should also try to answer many questions asked by your ideal customers. This material is for social media, eBooks, and blogs.

Inbound marketing focuses on educating visitors on your business website. This education happens in three stages: awareness, consideration, and decision-making in each step. The most important thing is to create content that will attract visitors to your website.

HubSpot set up and one-off tasks

During this phase, identify and implement the essential activities you need to apply in the next two months based on your goals. I will help fix your website speed, add website pages to assist your ideal customers at the decision-making stage and perform SEO on your core website pages. On top of that, we will create a landing page or pages with a call to action for your content offers. You can do this with the help of HubSpot's marketing software. The ultimate goal is to nurture your inbound leads.

Run agile marketing campaigns

A good inbound marketing strategy must have unique inbound marketing campaign activities. You need to complete these actions to realize the increase in sales. Activities include content development, campaign promotions, keyword research, site optimization, blogging, social media and analyzing marketing data. After implementing these tasks, analyze your performance using tools like Google Analytics, SEM Rush, Moz, and HubSpot. By doing this, you get to know what didn't work to improve your next inbound marketing strategy.

Conclusion

Developing an Inbound Marketing Srategy is easy. Implementing it, however, is a challenge. It's always advisable to go for experts with vast experience in inbound marketing to offer you help. Kevin Payne is a willing expert who is ready to help your SaaS startup or e-commerce business increase sales and revenue. Contact him for inbound marketing services, and you will not be disappointed.