SEO - marykae/public GitHub Wiki

bob

• Indicate page titles by using title tags
• Page title contents are displayed in search results
• Accurately describe the page’s content
• Create unique title tags for EACH page
• Use brief, but descriptive titles

• Summaries can be defined for each page
• Accurately summarize the page’s content
• Use unique descriptions for each page

• Simple to understand URL’s will convey content information accurately
• URLs are displayed in search results
• Use words in URLs
• Create a simple directory structure
• Provide one version of a URL to reach a document

• Navigation is very important for search engines
• Plan out your navigation based on your home page
• Ensure more convenience for users by using”breadcrumb lists”
• Allow for the possibility of part of the URL being removed
• Prepare two sitemaps, one for users, and an XML version for search engines
• Create a naturally flowing hierarchy
• Use mostly text for navigation
• Have a useful 404 page

• Interesting sites will increase recognition on their own
• Anticipate differences in users’ understanding of your topic and offer unique, exclusive content
• Write easy-to-read text
• Stay organized around the topic
• Create fresh, unique action
• Create content primarily for your users, not search engines

• Suitable anchor text makes it easy to convey the contents linked
• Choose descriptive text
• Write concise text
• Format links so they’re easy to spot
• Think about anchor text for internal links too

• Image-related information can be provided by using the “alt” attribute
• Store files in specialized directories and manage them using common file formats
• Use brief, but descriptive file names and alt text
• Supply alt text when using images as links
• Supply an image Sitemap file

• Use heading tags to emphasize important text
• Imagine you’re writing an outline
• Use headings sparingly across the page

• Restrict crawling where it’s not needed with robots.txt
• Use more secure methods for sensitive content

• Combat comment spam with “nofollow”
• Automatically add “nofollow” to comment columns and message boards

• Configure mobile sites so they can be indexed accurately
• Verify that your site can be found and accessed by Googlebot to be indexed
• Verify that Google can recognize your mobile URL’s

• Run desktop and mobile versions of your site
• Redirect mobile users to the correct version
• Switch content based on User-agent
• Additionally, Josh was telling me about “mobile first”

• about increasing backlinks with an intention to increase the value of the site
• Master making announcements via blog and being recognized online
• Know about social media sites
• Reach out to those in your site’s related community

• Make Googlebot crawling smoother
• High level analysis is possible via Google Analytics and Website Optimizer

• Also known as search spam, search engine spam, web spam or search engine poisoning
• The deliberate manipulation of search engine indexes
• Many search engines check for instances of spamdexing and will remove suspect pages from their indexes
• Keyword Stuffing
• Hidden or invisible text (Unrelated hidden text is disguised by making it the same color as the background, using a tiny font size, or hiding it within HTML code such as “no frame” sections, alt attributes, zero sized DIV’s, and “no script” sections)
• Meta-tag stuffing (involves repeating keywords in the Meta tags, and using meta keywords that are unrelated to the site’s content)
• Doorway pages
• Scraper sites ( created using various programs designed to “scrape” search-engine results pages or other sources of content and create “content” for a website)
• Article spinning ( rewriting existing articles rather than original content)

• Links between pages that are there for reasons other than merit
• Link building software ( automates the SEO process)
• Link farms
• Hidden links (Putting hyperlinks where visitors will not see them to increase link popularity)
• Sybil attack (the forging of multiple identities for malicious intent, named after the famous multiple personality disorder patient “Sybil.” A spammer creates multiple websites at different domains that all link to each other, such as fake blogs)
• Spam blogs
• Page hijacking (achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler but redirects web surfers to unrelated or malicious websites)
• Buying expired domains (Some link spammers monitor DNS records for domains that will expire soon, then buy them when they expire and replace the pages with links to their pages)
• Cookie Stuffing
• Using word-writeable pages (Web sites that can be edited by users can be used by spamdexers to insert links to spam sites if the appropriate anti-spam measures are not taken)
• Spam in blogs
• Comment spam (form of link spam that has arisen in web pages that allow dynamic user editing such as wikis, blogs, and guestbooks)
• Wiki spam (a form of link spam on wiki pages)
• Referer log spamming (takes place when a spam perpetrator or facilitator accesses a web page (the referee), by following a link from another web page (the referrer), so that the referee is given the address of the referrer by the person’s Internet browser. )

• Mirror websites (the hosting of multiple websites with conceptually similar content but using different URLs)
• URL redirection (the taking of the user to another page without his or her intervention, e.g., using META refresh tags, Flash, JavaScript, Java or Server side redirects)
• Cloaking (a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user’s browser)
• Google bomb (The terms Google bomb and Googlewashing refer to practices, such as creating large numbers of links, that cause a web page to have a high ranking for searches on unrelated or off topic keyword phrases, often for comical or satirical purposes)
• Page hijacking (a form of search engine index spamming. It is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. )
• Parasite hosting (is the process of hosting a website on someone else’s server without their consent, generally for the purpose of search engine benefit)
• Referer spam (is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake refererURL that points to the site the spammer wishes to advertise)
• Sping (short for “spam ping”, and is related to pings from blogs using trackbacks, called trackback spam)
• URL redirection
• White fonting
• XRumer

A web design and Internet marketing company

a search engine marketing/SEM pioneer who in 2003 established the global, non-profit Search Engine Marketing Professional Organization (SEMPO).

Works for the Search Quality team in Google, specializing in search penguin optimization tissues.

A search engine optimization expert, writer and consultant best known for her work creating Google Webmaster Central and as a Google spokesperson.

A web entrepreneur, founder of ShoeMoney Media, and co-founder of the AuctionAds service. Launched AuctionAds, an eBay affiliate marketing service that serves eBay auction ads on contextually relevant sites.

A blogger who writes about search engines and search engine marketing.

Editor-in-chief of Search Engine Land, a blog that covers news and information about search engines, and search marketing.