Contextual Advertising - marykae/public GitHub Wiki

  • A form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
  • A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords.
  • Contextual advertising is a form of targeted advertising in which the content of an ad is in direct correlation to the content of the web page the user is viewing.
  • Apart from that when a visitor doesn't click on the ad in a go through time, the ad is automatically changed to next relevant ad showing the option below of going back to the previous ad.

In-image advertising

  • Uses data about the image, it's tags, and the surrounding content to match images with ads that are contextually relevant

In-text advertising

  • A form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units
  • Although contextual advertising in general refers to the inclusion of advertisements adjacent to relevant online context, in-text advertising places hyperlinks directly into the text of the webpage.
  • In text advertising works on a cost per click model, which means that each time a website visitor clicks on an in-text ad, the website's owner gets paid by the advertiser.
  • The use of this type of advertising in news and journalism websites has been criticized by journalism ethics counselors as "ethically problematic at the least and potentially quite corrosive of journalistic quality and credibility."

Kontera

  • An advertising network, providing in-text advertising and information services
  • Technology is based on several proprietary semantic, statistical, linguistic, and yield-maximizing algorithmsthat analyze online content, extract and rank topics and keywords, and then match them to relevant advertisements, content, and information.The company's flagship product is called ContentLink.