ux • Click tracking metrics and insights - martindubenet/wed-dev-design GitHub Wiki
- Visited sections,
- Navigation path ounce logged in,
- Used features (components),
- ⏳ Time gap between clicks can indicate confusion in the UI about what action to choose,
- ↶ « Back to previous view » actions can indicate a miss understood Call-To-Action (CTA).
These services are sometimes free, keeping the ROI features under a paid wall.
- Import API and integrate basic account metas the the
<head>of your SaaS webapp, - Wait a few weeks to gatter datas from your users,
- Analyze datas examples.
GTM is an API that allows you to inject Scripts within you web solution. It provides a unique slot, an open tunnel in your webapp’s <header> HTML tag for marketings ressources to inject their metas independently from your development cycle. But it can also be used to inject other API maximizing the loading speed by reducing the quantity of HTTP request to a single.
GTM is not the same as Google Analytics, GTM does not provides insights by itself. It is only a tunnel for GA to get to your code base.
| Product | My review | Pros | Cons |
|---|---|---|---|
| Google Analytics | ★★☆ | Powerfull. Google is always generous when you give it your datas. | If your webapp is depends on sensitive datas from your customers. |
| Pendi.io | ★★★ | Free version is generous in features | Free version is limited in user accounts. |
| Heap.io | ? | ||
| Amplitude.com |