AAME ‐ BAG Offerings Personas - larralapid/finds GitHub Wiki
Stakeholder Persona Analysis
1. Primary Stakeholder Categories
mindmap
root((Stakeholder Groups))
Business Leaders
CXOs
Business Unit Heads
Product Owners
Portfolio Managers
Technology Leaders
CTO/CIO
Enterprise Architects
Technology Directors
DevOps Leaders
Delivery Teams
Scrum Masters
Agile Coaches
Development Teams
QA Teams
Change Agents
Transformation Leads
Process Consultants
Change Champions
Training Leads
Support Functions
HR Leaders
Finance Teams
PMO Leaders
Operations Teams
2. Key Persona Details
Business Leader Personas
1. Strategic Steve (CXO)
Primary Concerns:
- Business value & ROI
- Market competitiveness
- Innovation pace
- Risk management
Needs:
- Clear value proposition
- Strategic alignment
- Measurable outcomes
- Risk mitigation strategies
Pain Points:
- Slow transformation pace
- Unclear ROI
- Resource constraints
- Change resistance
2. Portfolio Paula (Business Unit Head)
Primary Concerns:
- Portfolio performance
- Resource optimization
- Delivery predictability
- Customer satisfaction
Needs:
- Portfolio visibility
- Resource planning
- Value stream optimization
- Customer insights
Pain Points:
- Delivery delays
- Resource conflicts
- Unclear priorities
- Budget constraints
Technology Leader Personas
3. Tech Tom (CTO/CIO)
graph TD
A[Primary Goals] --> B[Technology Innovation]
A --> C[Digital Transformation]
A --> D[Cost Optimization]
A --> E[Security & Compliance]
B1[Cloud Adoption] --> B
B2[AI Integration] --> B
C1[Agile at Scale] --> C
C2[DevOps Maturity] --> C
D1[Tool Rationalization] --> D
D2[Process Automation] --> D
E1[Risk Management] --> E
E2[Governance] --> E
4. Architecture Anna (Enterprise Architect)
Primary Concerns:
- Technical debt
- Architecture standards
- Integration patterns
- Technology roadmap
Needs:
- Architecture frameworks
- Integration guidelines
- Technology standards
- Innovation opportunities
Pain Points:
- Legacy systems
- Integration complexity
- Standard adherence
- Technology gaps
Delivery Team Personas
5. Coach Charlie (Agile Coach)
Primary Concerns:
- Team maturity
- Process improvement
- Cultural change
- Best practices
Needs:
- Coaching frameworks
- Assessment tools
- Training materials
- Success metrics
Pain Points:
- Resistance to change
- Inconsistent practices
- Limited engagement
- Scaling challenges
3. Influence vs Interest Matrix
quadrantChart
title Stakeholder Influence vs Interest Matrix
x-axis Low Interest --> High Interest
y-axis Low Influence --> High Influence
quadrant-1 Keep Satisfied
quadrant-2 Key Players
quadrant-3 Monitor
quadrant-4 Keep Informed
CXOs: [0.9, 0.9]
CTOs: [0.8, 0.9]
Business Unit Heads: [0.7, 0.8]
Enterprise Architects: [0.6, 0.7]
Agile Coaches: [0.8, 0.6]
Development Teams: [0.5, 0.4]
PMO Leaders: [0.4, 0.6]
HR Leaders: [0.3, 0.4]
4. Engagement Strategy
High Influence - High Interest (Key Players)
Stakeholders:
- CXOs
- CTOs
- Business Unit Heads
Engagement Approach:
- Regular executive briefings
- Strategic planning sessions
- Value realization reviews
- Risk mitigation updates
High Influence - Low Interest (Keep Satisfied)
Stakeholders:
- Finance Leaders
- HR Leaders
- Operations Heads
Engagement Approach:
- Monthly status updates
- Impact assessments
- Resource planning reviews
- Compliance updates
I'll create detailed journey maps for key stakeholders focusing on their experience with our Business Agility offerings.
Stakeholder Journey Maps
1. CXO Journey (Strategic Steve)
journey
title CXO's Digital Transformation Journey
section Awareness
Receives Industry Insights: 3: Steve
Reviews Market Analysis: 4: Steve
Examines Competitor Progress: 4: Steve
section Consideration
Evaluates Business Case: 5: Steve
Reviews Success Stories: 4: Steve
Assesses Risk Analysis: 3: Steve
section Decision
Strategic Planning: 5: Steve
Budget Allocation: 4: Steve
Team Alignment: 3: Steve
section Implementation
Launch Communication: 4: Steve
Progress Monitoring: 3: Steve
Value Realization: 5: Steve
Detailed Touchpoints & Emotions
graph TD
A[Initial Contact] -->|Curiosity| B[Value Discovery]
B -->|Interest| C[Strategic Planning]
C -->|Commitment| D[Implementation]
D -->|Anticipation| E[Value Realization]
subgraph Emotions
A1[Skeptical]
B1[Engaged]
C1[Confident]
D1[Anxious]
E1[Satisfied]
end
subgraph Actions
A2[Market Research]
B2[ROI Analysis]
C2[Team Alignment]
D2[Change Management]
E2[Results Review]
end
2. Technology Leader Journey (Tech Tom)
journey
title CTO's Transformation Journey
section Assessment
Current State Analysis: 4: Tom
Technical Debt Review: 2: Tom
Architecture Assessment: 3: Tom
section Planning
Technology Roadmap: 5: Tom
Resource Planning: 4: Tom
Tool Selection: 4: Tom
section Execution
Team Enablement: 3: Tom
Process Implementation: 4: Tom
Integration Setup: 3: Tom
section Optimization
Performance Monitoring: 4: Tom
Continuous Improvement: 5: Tom
Innovation Planning: 5: Tom
Implementation Phases & Concerns
graph LR
A[Technical Assessment] --> B[Architecture Planning]
B --> C[Team Enablement]
C --> D[Process Optimization]
subgraph Key Concerns
A1[Legacy Systems]
A2[Technical Debt]
B1[Integration Complexity]
B2[Security Compliance]
C1[Team Capability]
C2[Change Resistance]
D1[Performance Metrics]
D2[Innovation Pace]
end
3. Agile Coach Journey (Coach Charlie)
journey
title Agile Coach's Implementation Journey
section Discovery
Team Assessment: 4: Charlie
Process Analysis: 4: Charlie
Tool Evaluation: 3: Charlie
section Planning
Training Design: 5: Charlie
Framework Selection: 4: Charlie
Roadmap Creation: 4: Charlie
section Implementation
Team Training: 5: Charlie
Process Rollout: 3: Charlie
Tool Adoption: 3: Charlie
section Scaling
Practice Refinement: 4: Charlie
Metrics Tracking: 5: Charlie
Knowledge Sharing: 4: Charlie
Coaching Intervention Points
graph TD
A[Team Assessment] --> B[Capability Building]
B --> C[Process Implementation]
C --> D[Continuous Improvement]
subgraph Interventions
B1[Training Sessions]
B2[Mentoring]
B3[Workshop Facilitation]
C1[Process Guidance]
C2[Tool Adoption]
D1[Refinement]
D2[Scaling Support]
end
4. Business Unit Head Journey (Portfolio Paula)
journey
title Business Unit Head's Value Stream Journey
section Value Analysis
Portfolio Review: 4: Paula
Resource Assessment: 3: Paula
Priority Alignment: 4: Paula
section Transformation
Team Restructuring: 2: Paula
Process Adaptation: 3: Paula
Delivery Optimization: 4: Paula
section Stabilization
Performance Monitoring: 5: Paula
Value Measurement: 4: Paula
Team Optimization: 4: Paula
section Growth
Scaling Practices: 5: Paula
Innovation Focus: 4: Paula
Market Expansion: 5: Paula
Value Stream Evolution
graph LR
A[Current State] --> B[Transition State]
B --> C[Future State]
C --> D[Optimization]
subgraph Metrics
A1[Baseline Metrics]
B1[Progress Indicators]
C1[Success Metrics]
D1[Growth Metrics]
end
subgraph Focus Areas
A2[Process Efficiency]
B2[Team Capability]
C2[Value Delivery]
D2[Innovation]
end
5. Common Pain Points & Solutions Matrix
graph TD
A[Pain Points] --> B[Solutions]
B --> C[Outcomes]
subgraph Pain Points
A1[Change Resistance]
A2[Resource Constraints]
A3[Timeline Pressure]
A4[Quality Concerns]
end
subgraph Solutions
B1[Change Management]
B2[Resource Optimization]
B3[Agile Implementation]
B4[Quality Framework]
end
subgraph Outcomes
C1[Improved Adoption]
C2[Optimal Utilization]
C3[Faster Delivery]
C4[Higher Quality]
end