Overview

Managing multiple analytics and marketing tags for your site can be a challenge. Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you'll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.

Unit 1: Starting out with Google Tag Manager

Lesson 1: Course Introduction

Lesson 2: Start with a measurement plan

Lesson 3: Develop a tag implementation strategy

Lesson 4: Tag Manager overview

Unit 2: Setting up Google Tag Manager

Lesson 1: Install the Google Analytics tag

Lesson 2: Set up a GA Property variable

Lesson 3: Set up cross-domain tracking

Lesson 4: Understand the Data Layer

Unit 3: Collecting data using the Data Layer, variables, and events

Lesson 1: Pass static values into Custom Dimensions

Lesson 2: Pass dynamic values into Custom Metrics

Lesson 3: Track events with variables

Unit 4: Using additional tags for marketing and remarketing

Lesson 1: Set up Google Ads conversion tracking

Lesson 2: Set up Dynamic Remarketing

Lesson 3: Course Review