OpenRTB API Specification Version 2.3.1(中文版) - yushicong/doc GitHub Wiki

IAB 组织
    IAB(Interactive Advertising Bureau) 也称为互联网广告署,
    是支持网络业务流程的开发标准和准则行业团体。通过对网络广告的收入进行跟踪,按季度发布调查报告
    project:RTB Project
    version:OpenRTB API Specification Version 2.3.1
    Date:2014年11月(修订2015年6月)

Introduction
The RTB Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to 
develop a new API specification for companies interested in an open protocol for the
automated trading of digital media across a broader range of platforms, devices, and 
advertising solutions. 
This document is the culmination of those efforts and can be found at: www.iab.net

简介:
    RTB Project,原名为the OpenRTB Consortium。组建于2010年,是为企业开发一个新的api协议规范
    这是一个开放且服务于自动交易的数字媒体平台的广告解决方案
    关注最新动态和成果 :https://www.iab.com/

About the IAB’s Networks & Exchanges Committee
The IAB Networks & Exchanges Committee is comprised of senior leaders of ad networks and ad
exchanges member companies. 
The committee is dedicated to furthering the interests of digital ecosystem in today's 
complex ad marketplace. 
Committee objectives are to foster the highest standards of professionalism and accountability 
in relationships with publishers, advertisers, intermediaries, and the agency community, 
to develop programs that enable revenue growth, and to create best practices that protect 
consumers and the industry.The RTB Project is a working group within the IAB Advertising 
Technology Council.

IAB(交流委员会成员):
    委员会成员是由网络广告和广告交易平台等各公司的高层领导组成。
    委员会致力于在当前复杂的广告市场,促进发展网络程序化广告售卖。
    委员会目标是以最高的专业标准促进有责任的出版商、广告主、中介机构、社区机构之间的关系发展的项
    目,使收入增长,并且在业界创建保护消费者的最佳实践方案

IAB 的联系方式:
    Brendan Riordan-Butterworth
    IAB技术主管
    [email protected]

执照:
    OpenRTB规范由OpenRTB 3.0下许可授权的,基于openrtb.info.其他授权可以在
    http://openrtb.info 查找