Need personalization in marketing? Leverage the power of deeper insights - wileyassessments/everythingdisc GitHub Wiki

Whether you believe it or not, personalization has struck a chord among people of all generations. Personalization has shown people’s obsession with something they can relate to, be it personalized T-shirts, coffee mugs, mobile phones, cars, and other such items. Following the same trend, marketing has changed tremendously, and personalization has become an integral component.

Businesses are increasingly using customer data to understand their consumers’ behavior effectively. According to research by Epsilon, “Around 80% of consumers said they intend to purchase brands offering them personalized experiences.” Due to these countless business opportunities, businesses are utilizing the DiSC personality assessment to build detailed consumer profiles based on purchasing behaviors, likes, dislikes, and other traits. With the help of crucial insights and real-time analytics from consumer data, businesses can give a personalized touch to their marketing strategies and engage their consumers effectively.

Let us explore how personalization can transform your marketing initiatives to achieve desired sales and business results.

1. Gain a better customer understanding - A Customer is undoubtedly the king of any business entity, and it is crucial to understand their mindset and needs effectively. However, most brands fail to utilize customer insight and data to improve their sales and business fortunes. DiSC personality assessment can offer real-time insights and consumer data to help brands provide more engaging and personalized sales offers and experiences.

2. Improve the performance of your marketing team - Marketing is all about “hit and trial,” where sometimes strategies can work in your favor and sometimes let you down. To improve the success rate of your marketing strategies, you can take crucial insights from assessment tools and align your marketing goals accordingly. Further, it will reduce the blame game in a team if your marketing strategies fail to create the desired impact and will promote a culture of team development and collaboration.

3. Replacing the “gut feeling” with relevant data - People in plum positions in the marketing field often rely on their gut feeling instead of implementing views and opinions from their team members. It will make your marketing efforts futile if it is not in sync with the ground realities. The crucial data from the DiSC personality assessment of your consumers can help you make the required changes in your marketing activities to achieve the desired business results.

4. Ensure effective utilization of marketing budget - Marketing activities are undertaken to produce higher sales and derive better ROI. It is bound to affect your end results and sales if you cannot utilize your marketing budget. Further, it will raise questions about your marketing strategies and influence your team development, collaboration, and workplace environment.

In the current cut-throat competitive environment, businesses can gain an edge over their rivals with the support of real-time data and analytics of their target audiences. It is where the DiSC personality assessment can be a handy approach for marketers around the world. Don’t ignore the potential of assessment tools in a business scenario, and rewrite your business fortunes.