Adoption2017 - w3c/webpayments GitHub Wiki
This page is for information about Web Payments Working Group ideas and strategies to encourage adoption of the group's deliverables. Questions? [email protected] (archive).
Meetings
- Next meeting: 10 March at noon ET. Meet on irc.w3.org, #wpwg.
- WebEx for recurring meeting
- Previous meeting minutes: 24 Feb, 10 Feb, 3 Feb, 20 Jan
Plan
This is a draft plan based on the 20 January call.
Audience
- CMOs and product owners at larger merchants
Deliverables
- Developer site
- Develop the identity of this new system
- Find a marketing friendly name so that users gain confidence in using the standard APIs to initiate payments.
- Subsequently we can consider visual identity, a domain for resources related to this identity, etc.
- See design brief
- Events
- once we arrive at a key implementation moment, organize an event to highlight interoperability
- organize a panel at a conference
- Seek and promote adoption by one or more prominent merchants
Value proposition
Questions we are hearing
- Cf 10 Feb 2017 call
Messages from previous discussion
These are draft messages based on discussion.
- Improved user experience will increase conversions. The improved user experience across the Web will accentuate the improvement.
- It will be simpler to provide a good checkout experience
- There will also be security benefits, especially as more secure payment methods become part of the Web thanks to this standard.
- This is an investment that will continue to bear fruit moving forward as it will be easier to integrate more payment methods into the checkout experience.
- This standardization effort is backed by industry.
Background
Problem statement
- Chicken and egg
- Users want lots of merchants to support in order to justify storing credentials.
- Merchants want lots of users with stored credentials ready to go.
- Initially users will not have stored credentials or registered payment apps
- This is a new system and some user education will be required; there is no familiar identity to this system (a brand problem)
- Not all browsers will support the API initially on all platforms. We need to communicate clearly how to manage the transition.
- We lack clear support materials to explain how it all fits together (or will moving forward), including third party payment apps.
Goals
- Raise awareness about Payment Request API and encourage merchant adoption.
- Gauge interest in merchant payment apps as part of the full ecosystem we are creating.
Ideas for deliverables
- Demo site
- Brand components (name, visual identity)
- Video?
- Conference participation
- Tools
- Data (e.g., about conversions)
Communications
Venues
- WPWG Member developer channels
Messages
- Different messages for different size merchants?
- What's the ROI?
- Increasing Conversions
- Simplicity, security
- Control (and various benefits that go with simpler checkout)
- Third party app development (native, Web app) for merchant apps