Newsletters Campaign Monitor - ucsf-ckm/ucsf-library-ux-and-web-documentation GitHub Wiki
Campaign Monitor
As of the end of July 2021, the library is using Campaign Monitor for newsletters. We had to move away from Mailchimp for security reasons. There are six library newsletters that go out monthly or even less (sometimes there won't be enough content). These are registered with the campus.
Structure
Title
intro text for this newsletter
standard image for this newsletter
Latest news about data science
pulled from news post rss feed by category
Upcoming events in data science
pulled from LibCal rss feed by category
standard footer information for this newsletter
templates
For consistency and efficiency, a template with the standard structure has been created for all regular newsletters and should be used as a starting point.
images
- see CM help Email builder images
- set all to 900px width and optimize for web
rss
Steps
- In upper right, go to name > My Templates
- Click on the cog for the correct template and choose Create Campaign
- Name campaign using date convention: 2021 Sept Makers Lab
- Subject line: What's new in Data Science
- From and To: varies and must set each time. Choices don't save in a dropdown.
- Select Recipients and choose the correct mailing list
Outline of information for each newsletter
Date needs to be updated each month, but the rest of the information is the same each time.
campaign name: 2022 Feb Education and Research
subject line: What's new in Education and Research
from: UCSF Library Education and Research
email: librarynews
campaign name: Campaign name: 2022 Feb Makers Lab
subject line: What's new in the Makers Lab
from: Makers Lab - Powered by the UCSF Library
email: librarynews
campaign name: 2022 Feb Learning Tech
subject line: What's new in Learning Tech
from: UCSF Library Learning Tech Group
email: librarynews
campaign name: 2022 Feb Library Notes
subject line: What's new in the UCSF Library
from: UCSF Library
email: librarynews
campaign name: 2022 Feb Data Science
subject line: What's new in Data Science
from: Library Data Science Initiative
email: LibraryDataSci
campaign name: 2022 Feb Archives and Special Collections
subject line: What's new in Archives and Special Collections
from: UCSF Archives and Special Collections
email: Polina.Ilieva
NEXT Edit the template to populate with current content
- Add optimized images with links and alt text
- Copy the right range of events from the RSS tool and paste into the Recent news section
- Copy the right range of events from the RSS tool and paste into the Upcoming Events section
- Preview and check links and layout
- Review and Test > send a test email (first to self and then to the newsletter owner in the case of Makers Lab - Dylan and Data Science - Ariel)
READY
Schedule delivery (send now or schedule)
social media posting
- Mailchimp had automated posting, but with CM it's all manual
- design a workflow that makes it easy to copy the CM link and post with the standard text and image for each newsletter