QAG质量保证指南 - uc-union/union-doc-translate GitHub Wiki

#Executive Summary #Audience #1 Overview: Digital Advertising Transactions ##1.1 The Parties to a QAG Transaction Agreement ###1.1.1 Sellers ###1.1.2 Buyers ###1.1.3 Non-Transactional Parties ##1.2 The QAG Transaction ###1.2.1 Inventory Acquisition ###1.2.2 Inventory Evaluation ###1.2.3 Transaction Execution ##1.3 Advertising Formats of a QAG Transaction ###1.3.1 Display and text ###1.3.2 In-Stream Video ###1.3.3 Mobile ###1.3.4 Programmatic Buying/Auction Mechanics. #2 QAG Certification Process.11 ##2.1 Application ###2.1.1 Qualification. ###2.1.2 Key contacts. ###2.1.3 Certification Fee ###2.1.4 Training Availability ##2.2 Six-Month Gating Period ##2.3 Certification ###2.3.1 Self-Certification ###2.3.2 Independent Validation ###2.3.3 Publication of Certification Status ##2.4 Certification Renewal. ###2.4.1 Self-Certification ###2.4.2 Independent Validation #3 QAG Certification Program.15 ##3.1 IAB QAG Initiative Steering Committee. ##3.2 Disclosure ###3.2.1 Inventory Acquisition ###3.2.2 Inventory Evaluation ###3.2.3 Transaction Execution ##3.3 Compliance Officer ###3.3.1 Qualifications. ###3.3.2 Responsibilities ###3.3.3 The QAG Compliance Team ##3.4 Quarterly Reviews. ##3.5 Description of Methodology (DOM) ##3.6 Enforcement & Appeal ###3.6.1 QAG Non-Compliance ###3.6.2 Validating Complaints ###3.6.3 Loss of Certification ###3.6.4 Appeal and Recertification ##3.7 Intellectual Property (IP) Infringement Complaints. #4 Disclosure Details ##4.1 Inventory Acquisition ###4.1.1 Transaction Party Source Identification and Relationships ###4.1.2 Source Level Transparency ###4.1.3 Technical Context. ##4.2 Inventory Evaluation ###4.2.1 Content Type ###4.2.2 Content Classification ####4.2.2.1 The QAG Taxonomy ####4.2.2.2 Custom Taxonomies for QAG. ####4.2.2.3 Labeling Contextual Content. ####4.2.2.4 Adding categories to the QAG Taxonomy ###4.2.3 Content Rating ###4.2.4 Non-Standard Classification ###4.2.5 Illegal Content Prohibited from Sale. ###4.2.6 Level of Confidence ###4.2.7 Targeting Depth ###4.2.8 Placement Details. ###4.2.9 Creative Specifications ##4.3 Transaction Execution ###4.3.1 Data ###4.3.2 Programmatic Buying/Auction Mechanics. #5 术语表

#6 Appendix Exhibit A: Compliance Officer Attestation Exhibit B: Executive Attestation Exhibit C: Sample Independent Validation Attestation