Market Requirements Document (MRD) - truongnhatbui/purifiers GitHub Wiki

  1. Market Segment Targeted Market Segment:

Health-Conscious Homeowners (Age 35+)

Individuals and families who prioritize health and air quality in their living spaces. This segment is concerned with pollution, allergens, and VOCs in the home environment.

Commercial & Industrial Users (Businesses & Workspaces)

Offices, small businesses, and commercial properties needing effective air filtration solutions to maintain cleaner, healthier air for employees, clients, and customers.

Specific Buyers and Users:

Homeowners

Primary Buyer: Homeowners aged 35 and above, typically in households with multiple adults.

Users: Adults and children living in the household who benefit from cleaner, healthier air.

Businesses & Commercial Users

Primary Buyer: Office managers, facilities managers, and business owners looking to improve air quality in their workspaces.

Users: Employees who spend long hours in offices, warehouses, or other indoor environments.

  1. Market Problem Limited Filtration Capabilities

Traditional HEPA filters do not address common air quality issues like volatile organic compounds (VOCs) and odor elimination. Customers want a solution that offers more comprehensive filtration.

Maintenance and Replacement Costs

HEPA filters require regular maintenance and annual replacements, which are costly. There is a need for a more affordable, low-maintenance solution that doesn't compromise on filtration effectiveness.

Noise and Ozone Emissions

Many HEPA purifiers are noisy, disrupting daily life, and some generate ozone, which is harmful to health. Consumers are seeking quieter air purifiers that do not produce ozone emissions.

  1. Market Requirements Market Requirements:

Comprehensive Filtration (VOC, Odor, and Virus Removal)

The purifier must be able to filter a wider range of contaminants, including VOCs, odors, and viruses. It should go beyond the traditional capabilities of HEPA filters.

Low Maintenance and Cost-Effective Filter Replacement

The purifier should be designed for minimal maintenance and feature filters that are easy to remove, replace, and longer-lasting (1.5 years lifespan). Filters should be priced competitively to reduce overall customer costs.

Noise Reduction and Ozone-Free Operation

The purifier must operate at significantly reduced noise levels (at least 50% quieter) and eliminate or significantly reduce ozone emissions.

  1. Prioritization Requirements Prioritization:

Requirement Importance Reasoning Comprehensive Filtration (VOC, Odor, Virus Removal) High The primary customer demand is for a purifier that addresses more air contaminants beyond dust and pollen. VOCs and odors are critical pain points. Low Maintenance and Cost-Effective Filter Replacement High Customers are frustrated by expensive, frequent filter replacements. Offering a longer-lasting, affordable filter will improve customer satisfaction. Noise Reduction and Ozone-Free Operation Medium While this is important for user comfort and health, it is secondary to the need for effective filtration. However, it still has a significant impact on overall product appeal.