Brand Identity and Intended Audience - thisismatthew/Bottled GitHub Wiki

Our game will be a joyful and silly 3d platformer where players will take on the role of a sentient potion bottle within a witch’s hut. The witch really needs a health potion, but she is too sick to make it herself, so she has made you. You will explore the hut to gather the necessary ingredients to create the health potion and deliver it to the witch via yourself so she can feel all better.

The potion bottle is the main character of the game so the branding will centre around it. We have named it noodles in reference to its noodly limbs. Noodles will be cute and full of vibrant colour to match the tone of the gameplay and the environment. Everything in the game will have a playful, almost childhood toy like aesthetic, mixed with the kind of mystical and magical vibe of a fantasy witches’ home. Playing the game should feel joyful and positive and intriguing, with puzzles that encourage players to use the environment to find the solution. Players should be delighted by the world and the circumstances of their situation.

It will be the kind of game to get an E for everyone rating and be very appealing for younger audiences. The game will be best suited to fans of 3d platformer games with controls that will feel very familiar. We will also be targeting the PC playing audience of current platform specific goal. The game should also appeal to fans of a more light-hearted and funny experience and/or fans of mystical fantasy settings with witches and magic that is ever present.