Press Kit - syddyd/Tree-Platformer GitHub Wiki

ℹ Creating a convincing press kit for a game release is an essential step in generating buzz and attracting the attention of media, influencers, and potential players. A well-crafted press kit should be comprehensive, engaging, and professional. Here are the key elements to include:

• Cover Letter or Introduction: This is a brief introduction to your game and your company. It should be personable and engaging, explaining why your game is unique and worth covering. Mention key selling points and what makes your game stand out.
• Game Description: Provide a detailed description of the game, including the genre, storyline, key features, gameplay mechanics, and any unique selling points. This should be concise but informative, giving readers a clear understanding of what the game is about.
• High-Quality Images and Videos: Include high-resolution screenshots, concept art, and logos. A trailer or gameplay videos are also highly effective. These should be easily accessible and downloadable. Ensure they represent the game accurately and appealingly.
• Press Release: A well-written press release containing all the essential information about your game, including the release date, platforms, pricing, and any other relevant details. It should be structured to capture attention and provide journalists with a clear narrative.
• Developer Bios and Company Information: Include brief bios of the key team members, their roles, and their backgrounds. Also, provide a background of the company, its history, previous games, and achievements.
• Contact Information: Make sure to provide direct contact information for press inquiries. This could include a PR contact, social media handles, and a website.
• Social Media Links: Provide links to your game’s social media profiles (Twitter, Facebook, Instagram, etc.) for easy access to updates and community engagement.
• Awards and Testimonials: If your game has received any awards or notable testimonials, include these as they add credibility and interest.
• FAQ Section: Anticipate questions that the press might have and include a FAQ section addressing these. This saves time for journalists and ensures consistent messaging.
• Demo or Review Copy: If possible, provide access to a demo or review copy of the game. This allows journalists and influencers to experience the game firsthand.
• Marketing and Promotional Plans: Outline any marketing efforts, events, or promotions that are planned. This can include information on launch events, online campaigns, or participation in gaming conventions.
• Press Kit Presentation: The press kit should be easy to navigate, professionally presented, and available in both digital and physical formats if necessary. It should be easy to download and share.

Lastly, keep the press kit updated, especially as the game evolves or reaches new milestones like release dates or updates. It's also a good practice to follow up with the recipients of the press kit to answer any questions and build relationships with the media and influencers.

Distributing your press kit to the right people is crucial for maximizing the exposure and success of your game release. Here's a list of potential recipients:

• Gaming Journalists and Critics: These are individuals who write for gaming magazines, websites, and blogs. They can provide reviews, previews, and feature articles about your game.
• Mainstream Media Outlets: Include both local and national newspapers, magazines, TV, and radio stations that cover technology or entertainment. Even if they don't specialize in gaming, they might be interested in a unique angle your game presents.
• Gaming Influencers and Streamers: Influencers on platforms like YouTube and Twitch can play a significant role in promoting your game to their followers. Choose influencers whose audience aligns with your target demographic.
• Gaming Forums and Online Communities: Places like Reddit, Discord servers, and specific gaming forums can be great to spread the word among dedicated gaming communities.
• Social Media Platforms: Utilize your social media channels to distribute your press kit or parts of it (like trailers or screenshots) to your followers.
• Gaming Conventions and Trade Shows: If you're attending any events, a physical copy of your press kit can be invaluable for networking.
• Podcast Hosts: Gaming podcasts are increasingly popular, and hosts are often looking for new content and games to discuss.
• Industry Analysts and Experts: These are professionals who might not directly publicize your game but can provide valuable insights and connections.
• Retailers and Distributors: Especially if your game will have a physical release or be sold through specific online platforms, it's important to keep these groups informed.
• Game Publishers: If you're looking for a publishing partner, a press kit can serve as a comprehensive introduction to your game.
• Game Development Communities: Sharing your press kit with other game developers can foster community support and potentially lead to cross-promotions.

Remember, when sending out your press kit, personalize your communication for each type of recipient to increase your chances of getting noticed. For example, the angle you take with a gaming journalist might be different from that with a social media influencer or a retailer.