This is a Kuppy story stock. The theory is that US society and policing is going through some sort of existential crisis, which will result in every man and his dog buying a gun an a lot of ammo. As a Brit, I find this scenario both chilling and unlikely, but the USA is truly a strange land.

It seems to have healthy margins, a modest return on equity, plenty of cash, not much debt, and is the sort of business that it's hard to imagine Amazon getting into any time soon.

It has recently had some corporate activity, and some large odd moments on the P&L statement relating to the takeover of GunBroker.com.

The stock is wholly non-ESG, and as such a Kuppy favourite. Not sure it's that compelling.