IDAM Future Trends Report (August 2025) - shanejayhayes/jarvis GitHub Wiki

🧬 Future Trends in Asset Management & Salesforce FSC

Jarvis continuously scans industry trends to identify what’s next for asset management distribution and how Salesforce FSC can power these innovations.
This isn’t theory — major firms are already experimenting with these ideas.

🚀 1. Tokenization of Assets

What It Is:

  • Asset tokenization allows fractional ownership of funds, real estate, and private investments using blockchain technology.
  • Tokens can be traded on secondary markets, creating liquidity for previously illiquid assets.

Why It Matters:

  • Opens new investor segments
  • Enables near-instant settlement
  • Improves transparency and auditability

Who’s Doing It:

  • BlackRock: Larry Fink has publicly stated tokenization is the future of markets.
  • Franklin Templeton: Running tokenized money market funds on public blockchains.
  • Wellington: Exploring tokenized private markets with blockchain consortiums.

How Salesforce FSC Plays a Role:

  • API-led integration with blockchain platforms
  • Event-driven architectures to sync tokenized asset data
  • Advisor dashboards for tokenized portfolio tracking

🤖 2. AI-Driven Distribution

What It Is:

  • Leveraging predictive analytics and AI models to optimize wholesaler coverage, personalize advisor engagement, and forecast fund flows.

Why It Matters:

  • Maximizes ROI on sales teams
  • Anticipates advisor needs before they ask
  • Aligns distribution with market signals

Who’s Doing It:

  • Capital Group: Heavy investment in AI-driven sales enablement.
  • BlackRock: Using AI (Aladdin) to optimize client engagement and portfolio risk.
  • PGIM: Experimenting with predictive sales analytics in select markets.

How Salesforce FSC Powers It:

  • Einstein AI for engagement scoring and forecasting
  • Custom ML integrations (AWS SageMaker, Vertex AI)
  • Automated lead routing and personalized wholesaler insights

🌱 3. ESG Transparency & Real-Time Reporting

What It Is:

  • Moving from annual ESG reports to real-time ESG scoring and disclosure via integrated data feeds.
  • Advisors can instantly see how investments align with ESG preferences.

Why It Matters:

  • Advisors and investors demand ESG clarity
  • Regulatory push for transparent disclosures (EU SFDR, SEC ESG rules)
  • Differentiator for fund selection

Who’s Doing It:

  • State Street: Partnering with ESG data providers for real-time reporting.
  • Federated Hermes: Deep ESG integration into investment processes.
  • Franklin Templeton: ESG scoring embedded in advisor portals.

How Salesforce FSC Powers It:

  • ESG data ingestion via OmniStudio Integration Procedures
  • Tableau CRM ESG dashboards for advisors
  • Compliance-driven workflows for regulatory reporting

🧩 4. Embedded Finance & Digital Distribution

What It Is:

  • Offering investment products embedded into non-financial platforms (e.g., fintech apps, e-commerce, retirement tools).
  • Advisors access asset management services directly through integrated digital experiences.

Why It Matters:

  • Expands distribution beyond traditional channels
  • Captures younger investor segments
  • Reduces distribution costs

Who’s Doing It:

  • Vanguard: Exploring B2B embedded offerings via APIs.
  • SEI: Building API-first models for advisor platforms.
  • BlackRock: Powering embedded portfolios in fintech apps via APIs.

How Salesforce FSC Powers It:

  • API-led integration with fintech ecosystems
  • Custom LWC components for embedded advisor tools
  • Event-driven engagement tracking

🌐 5. API-First, Composable Architectures

What It Is:

  • Moving away from monolithic systems to composable, API-driven ecosystems where each function is modular and replaceable.

Why It Matters:

  • Accelerates innovation
  • Simplifies integration with fintech & custodians
  • Future-proofs infrastructure

Who’s Doing It:

  • PGIM: Using API-first frameworks for new client portals.
  • State Street: API-driven data access for institutional clients.
  • BlackRock: Open APIs through Aladdin for partner integrations.

How Salesforce FSC Powers It:

  • Mulesoft + Salesforce for API orchestration
  • Pub/Sub event-driven integrations
  • Modular OmniStudio design patterns

🔮 6. AI + Blockchain Fusion

What It Is:

  • Combining AI insights with blockchain transparency to create new distribution models — e.g., AI-managed tokenized funds.

Why It Matters:

  • Enables smart contracts that adapt dynamically
  • Creates self-auditing compliance frameworks
  • Could disrupt traditional fund distribution

Who’s Exploring It:

  • Franklin Templeton: Pilots involving blockchain-based fund administration.
  • BlackRock: Investing in AI and blockchain convergence via fintech partnerships.
  • Wellington: R&D into tokenized ESG products with AI-driven scoring.

How Salesforce FSC Powers It:

  • Integration with blockchain oracles & AI engines
  • Advisor 360 views enriched with token and AI-driven data
  • Smart contract event feeds into Salesforce workflows