• Type: Winery
• Status: Active
• Founded: 1974 (vineyard purchased); 1975 (first vintage)
• Region / AVA: Santa Cruz Mountains AVA
• Location: 334-A Ingalls Street, Santa Cruz, CA 95060
• Founder: Ken Burnap
• Current Owners: Jeff Emery
• Winemakers: Ken Burnap (1975-2003), Jeff Emery (1981-present)
• Associated vineyards: Jarvis Vineyard (estate, 1974-2003; Ken Burnap's name for UNION-VINEYARD), Bates Ranch, Harvest Moon, Bailey's, Matteson/Ciardella, Branciforte Creek, Meeker, Zayante, McDowell Valley
• Estate vineyard (1974-2003): UNION-VINEYARD (called "Jarvis Vineyard"); prior owners: JOHN-WAITE-JARVIS (1879-1892), Henry Bull Jarvis (1892-1935), JOE-LOCATELLI (1935-1968), DAVID-BRUCE (1968-1974)
• Historical significance: 30-year stewardship of UNION-VINEYARD (1974-2003); proved site continuity from Jarvis era; pioneered estate Pinot Noir model; successful brand/property split succession

Santa Cruz Mountain Vineyard is an active winery founded by Ken Burnap in 1974-1975, representing the modern continuation of the historic UNION-VINEYARD site. Burnap called his estate vineyard "Jarvis Vineyard" in honor of JOHN-WAITE-JARVIS and the Jarvis family (1879-1935). After Burnap's retirement in 2003, winemaker Jeff Emery acquired the name, inventory, and equipment (while the UNION-VINEYARD property was sold to US-GRANT), continuing the focus on Pinot Noir from multiple Santa Cruz Mountains vineyard sources.

• 1879 — JOHN-WAITE-JARVIS purchases UNION-VINEYARD
• 1892 — John Waite Jarvis dies; son Henry Bull Jarvis inherits
• ~1935 — Henry Bull Jarvis sells to Joe Locatelli
• 1935-1968 — JOE-LOCATELLI farms Zinfandel at Union Vineyard
• 1968 — DAVID-BRUCE purchases Union Vineyard from Joe Locatelli
• 1969-1970 — David Bruce replants with Pinot Noir
• 1974 — Ken Burnap purchases UNION-VINEYARD from David Bruce; founds Santa Cruz Mountain Vineyard; calls estate "Jarvis Vineyard"
• 1975 — First vintage (acclaimed)
• 1979 — Jeff Emery begins helping part-time
• 1981 — Jeff Emery joins full-time as winemaker
• 2003 — Ken Burnap retires; Jeff Emery purchases name, inventory, equipment
• 2004 — UNION-VINEYARD property (Burnap's "Jarvis Vineyard") sold to US-GRANT
• ~2004-2010 — GATOS-LOCOS-OF-VINE-HILL operates as transitional tenant at Union Vineyard property
• 2009 — Launched Quinta Cruz second label (Iberian varietals)
• Present — Jeff Emery continues operations

Union Vineyard has 145+ years of documented viticultural history:

John Waite Jarvis Era (1879-1892):

• 1879: JOHN-WAITE-JARVIS purchases property, establishes UNION-VINEYARD
• 1892: John Waite Jarvis dies at age 60

Henry Bull Jarvis Era (1892-1935):

• 1892: Henry Bull Jarvis (son) inherits Union Vineyard
• Operated through Prohibition (1920-1933) and Great Depression
• ~1935: Sold to Joe Locatelli

Locatelli Era (1935-1968):

• 1935-1968: JOE-LOCATELLI farms Zinfandel
• Critical continuity layer: preserved vineyard through Depression, WWII, and post-war era
• Early 1960s: DAVID-BRUCE begins buying Zinfandel from Joe Locatelli

David Bruce Era (1968-1974):

• 1968: David Bruce purchases UNION-VINEYARD from Joe Locatelli
• 1969-1970: Bruce replants old Zinfandel with Pinot Noir (Wente selection)
• 1974: Sold to Ken Burnap

In 1974, Ken Burnap—a businessman from Orange County with a passion for Pinot Noir—purchased UNION-VINEYARD from DAVID-BRUCE.

Burnap founded Santa Cruz Mountain Vineyard and called the estate vineyard "Jarvis Vineyard" in honor of JOHN-WAITE-JARVIS and the Jarvis family (1879-1935). He produced his first vintage in 1975, which was critically acclaimed.

Burnap's philosophy:

• Focus on estate Pinot Noir from UNION-VINEYARD ("Jarvis Vineyard")
• Mountain terroir expression
• Quality over quantity
• Historical consciousness and respect for site heritage

Key personnel:

• 1979: Jeff Emery (UCSC graduate) began helping part-time
• 1981: Jeff Emery joined full-time as winemaker

Legacy:

• Established the winery's Pinot Noir reputation
• Proved site continuity from 1850s Jarvis plantings
• Built following for mountain Pinot Noir

In 2003, Ken Burnap decided to retire.

The transition:

• Jeff Emery purchased the name, inventory, and equipment
• The UNION-VINEYARD property (Burnap's "Jarvis Vineyard") was sold in 2004 to Nat Simons & Laura Baxter-Simons (US-GRANT)
• GATOS-LOCOS-OF-VINE-HILL operated as transitional tenant (~2004-2010) during vineyard replanting
• Emery continues Santa Cruz Mountain Vineyard as a label/brand, sourcing fruit from other Santa Cruz Mountains vineyards

2009: Launched Quinta Cruz second label focusing on Iberian varietals (Tempranillo, Grenache)

Primary Focus:

• Pinot Noir — Estate Jarvis Vineyard and purchased fruit

Other Reds:

• Cabernet Sauvignon
• Merlot
• Syrah
• Durif
• Grenache
• Tempranillo (Quinta Cruz label)

Estate (Historic 1974-2003):

• Jarvis Vineyard (UNION-VINEYARD) — Ken Burnap's estate fruit 1974-2003; property sold to US-GRANT 2004

Purchased Fruit:

• Pinot Noir: Bailey's Vineyard, Branciforte Creek Vineyard, Matteson/Ciardella Vineyard
• Cabernet Sauvignon: Bates Ranch, Harvest Moon Vineyard
• Syrah: Meeker Vineyard, Zayante Vineyard
• Durif, Grenache: McDowell Valley Vineyard

• Mountain fruit focus — Expression of Santa Cruz Mountains terroir
• Multiple vineyard designations — Showcasing site differences
• Pinot Noir specialist — Burnap's original passion continues
• Iberian varietals — Quinta Cruz label exploring alternative varieties

Santa Cruz Mountain Vineyard Label:

• Pinot Noir Jarvis Vineyard
• Pinot Noir Branciforte Creek Vineyard
• Pinot Noir Bailey's Vineyard
• Pinot Noir Matteson/Ciardella Vineyard
• Cabernet Sauvignon Bates Ranch
• Cabernet Sauvignon Harvest Moon Vineyard
• Merlot
• Syrah Meeker Vineyard
• Syrah Zayante Vineyard
• Durif McDowell Valley Vineyard
• Grenache McDowell Valley Vineyard

Quinta Cruz Label (Iberian varietals):

• Tempranillo
• Grenache

• Location: 334-A Ingalls Street, Santa Cruz, CA 95060
• Phone: (831) 335-4242
• Website: https://www.santacruzmountainvineyard.com
• Email: [email protected]

• Ken Burnap — Founder (1974); winemaker (1975-2003); owner of UNION-VINEYARD 1974-2004
• Jeff Emery — Winemaker (1981-2003); current owner of SCMV brand (2003-present)
• DAVID-BRUCE — Previous UNION-VINEYARD owner (1968-1974); replanted Pinot Noir
• JOHN-WAITE-JARVIS — Original UNION-VINEYARD purchaser (1879-1892)
• JOE-LOCATELLI — Union Vineyard owner (1935-1968)
• Nat Simons & Laura Baxter-Simons — Current UNION-VINEYARD owners (US-GRANT, 2004-present)

• UNION-VINEYARD (called "Jarvis Vineyard" by Burnap) — Estate 1974-2003; now owned by US-GRANT
• Multiple purchased fruit sources (see Vineyard Sources above)

• DAVID-BRUCE-WINERY — Previous UNION-VINEYARD owner's winery (1968-1974)
• US-GRANT — Current UNION-VINEYARD owner (2004-present)
• GATOS-LOCOS-OF-VINE-HILL — Transitional tenant at Union Vineyard (~2004-2010)

• Santa Cruz Mountains Winegrowers Association

Santa Cruz Mountain Vineyard (1974-2003) demonstrated UNION-VINEYARD site continuity from the Jarvis era:

• 1879: JOHN-WAITE-JARVIS purchases and establishes Union Vineyard
• 1892-1935: Son Henry Bull Jarvis continues (56 years Jarvis ownership)
• 1935-1968: JOE-LOCATELLI preserves site (33 years)
• 1968-1974: DAVID-BRUCE replants to Pinot Noir
• 1974-2003: Ken Burnap / SCMV proves site quality (29 years)
• 2004-present: US-GRANT continues with micro-artisanal approach

This 145+ year documented continuity validates the Jarvis family's original site selection.

Ken Burnap's focus on mountain Pinot Noir in the 1970s:

• Proved Santa Cruz Mountains suitable for Burgundian varieties
• Established quality reputation for mountain Pinot
• Influenced other vintners to plant Pinot in mountains

The 2003 transition demonstrates successful winery succession:

• Long-term employee (Jeff Emery) purchases brand
• Continuity of style and philosophy maintained
• Property and label separated (Gatos Locos gets property, Emery gets label)
• Demonstrates how wineries can survive founder retirement

Modern success validates historic UNION-VINEYARD site quality:

• Site established by JOHN-WAITE-JARVIS in 1879 remains exceptional today
• Quality transcends ownership changes across 145+ years
• Site continuity more important than individual proprietors

• Operations: Active winery (brand only, no estate vineyard)
• Production: Multiple vineyard-designated wines from purchased fruit
• Ownership: Jeff Emery (SCMV brand); US-GRANT owns former estate UNION-VINEYARD
• Philosophy: Continuation of Ken Burnap's mountain Pinot Noir focus

• Exact acreage of Union Vineyard during Burnap era (1974-2003)
• Production volumes under Burnap vs. Emery
• Why property and brand were separated in 2003 (financial? practical?)
• Quinta Cruz label performance and future
• Connection between David Bruce's 1969 Pinot planting and Burnap's "Jarvis Vineyard" plantings
• Whether Burnap made any changes to Bruce's 1970 Pinot plantings
• Exact details of "Jarvis Vineyard" designation on labels

• Property deeds and transfers (needed)
• Winery business records (Burnap, Emery eras)

• Interviews with Ken Burnap (likely available)
• Conversations with Jeff Emery

• "The Hard Luck Hill" — The Valley Almanac (June 2005)
• Santa Cruz Mountains wine history publications

• Santa Cruz Mountain Vineyard website
• Winery history page
• The Hard Luck Hill
• Wine reviews and ratings

• Ken Burnap founded 1974-1975
• Burnap purchased UNION-VINEYARD from DAVID-BRUCE 1974
• Called estate "Jarvis Vineyard" honoring JOHN-WAITE-JARVIS
• First vintage 1975
• Jeff Emery joined 1981
• Burnap retired 2003
• Emery purchased SCMV brand 2003
• US-GRANT purchased Union Vineyard property 2004
• GATOS-LOCOS-OF-VINE-HILL transitional tenant ~2004-2010
• Pinot Noir focus from estate (1974-2003), then purchased fruit (2003-present)

• Exact details of 2003 transition
• Production volumes
• Relationship between Emery and Gatos Locos

• Whether Burnap made any changes to Bruce's 1970 Pinot plantings during 1974-2003
• Details of "Jarvis Vineyard" label designation and first use
• Relationship between Burnap and Jarvis family (if any) when choosing name

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See Also:

• UNION-VINEYARD — Historic estate vineyard (Burnap's "Jarvis Vineyard" 1974-2003)
• JOHN-WAITE-JARVIS — Original Union Vineyard purchaser (1879)
• JOE-LOCATELLI — Union Vineyard owner (1935-1968)
• DAVID-BRUCE — Previous Union Vineyard owner (1968-1974)
• US-GRANT — Current Union Vineyard owner (2004-present)
• GATOS-LOCOS-OF-VINE-HILL — Transitional tenant at Union Vineyard (~2004-2010)
• KEN-BURNAP — Founder person page
• Vine Hill District — Geographic context
• Site Continuity in California Wine — Topic page
• Santa Cruz Mountains AVA — Regional designation