WP Tracks

User Personas

Pick the types of users that will be in attendance

• Beginner (Pat) = just given a WP site, need to figure out how to use it

• WP Admins (Corey) = Fully comfortable in cPanel and Dashboard. Doesn't write code

• Business Owner (Sandy) = Runs a brick and mortar business and needs a website to advertise. Potential eCommerce

• Agency / Freelancer (Bill) = Runs a business designing WP sites for people

• Developer (Cousett) = Writes code for a living. Plugins, themes, core contributor. Front end and/or backend

• Content Creator (Mark) = Writes content for a living (professional blogger)

• Visual Designer (Vincent) = Visual UX

Topics

The challenges/problems/opportunities that talks will cover

• Can WP solve my problem?
• How do I use WP?
  • How do I use the Dashboard? i.e. Dashboard! AAAGGHHH!
  • What is WP under the hood?
  • Basics of a theme
  • How do I pick a theme / plugin?
  • How do I do basic CSS / HTML / PHP changes?
  • How much coding do I really need to know?
• Security
• Universal Design = accessibility, speed / low bandwidth
• Responsive design / mobile design
• Front End possibilities = (themes, JSON API, alternative front ends)
• Performance = caching plugins, speed optimization
• eCommerce
• Exiting the business: Revenue stream vs equity building
• Pricing vs costing = what do I get for $0, $100, $1,000, $10,000. Potential title: "Why things are expensive when WP is free"
• Pricing models
• How do I make my site legal? = Section 508 , canspam
• Content management
• Marketing / SEO
• Growing your business
• Membership / social = developer problems of performance, building a community of fanboys for your product / cause
• Core contributions / Giving back to the WP community
• Hosting options = pick a host, optimize your server, server side caching
• To Jetpack or not to Jetpack. That IS the question
• Development Good Practices, not worst practices
• Workflow / staging / git = "I don't always test my code, but when I do I do it in production." - The most interesting developer in the world

XP Level

• Best Practice
• Original / Beta technique
• Maybe use a "nerd rating"

Potential Speakers

• Dave Rupert
• Trent Walton
• The Good Witch
• Corey (minimum 7 presentations, at least 2 in the same time slot)
• Plugin Joe
• Stephanie Leary (content)
• Chris Lema
• Last presentation = Best of. Pick the best 4 or 5 and they present again at the end
• Panel discussion = workflow, security, plugins
• Toyin scares everybody into using paper again