Data in action

Marketing analytics is the process of measuring, analyzing, and managing a company’s marketing strategy and budget. Often, this involves identifying the company’s target audience.

The target audience includes which people?

A. The people who hold a stake in the marketing analytics project

B. The people the company is trying to reach

C. The people most likely to listen to podcasts

D. The people on your marketing analytics team

The correct answer is B. The people the company is trying to reach. Explain: The target audience is the people the company is trying to reach.

Common problem types

The finding patterns problem type could involve which of the following actions?

A. Reviewing sales data and noticing that a random Tuesday in August had the highest sales last year

B. Collaborating with a supplier to discover that bad weather is the most common reason for late deliveries

C. Using historical data to create a report that shows when batteries have been replaced on critical equipment

D. Reviewing social media reviews to identify common phrases, categorize them, and group each category into a broader theme

The correct answer is C. Using historical data to create a report that shows when batteries have been replaced on critical equipment

SMART Questions

Questions leading to answers that can be quantified and assessed align with which component of the SMART methodology?

A. Reasonable

B. Measurable

C. Appropriate

D. Tangible

The correct answer is B. Measurable. Explain: Questions leading to answers that can be quantified and assessed align with the measurable component of the SMART methodology.