Analytics Events - pressden/emma GitHub Wiki
We track a variety of common events, and fire off analytics payloads to Google Analytics and Facebook Pixel (coming soon). Here's a list of the current events:
Email Address Link Click
All links that start with mailto:
Google Analytics
- Category:
Contact
- Action:
Email Address Click
- Label:
[email address]
Facebook Pixel
- Event Name:
Contact
- Content Category:
Email Address Click
- Content Name:
[email address]
Phone Number Link Click
All links that start with tel:
Google Analytics
- Category:
Contact
- Action:
Phone Number Click
- Label:
[phone number]
(whatever is in the link after thetel:
)
Facebook Pixel
- Event Name:
Contact
- Content Category:
Phone Number Click
- Content Name:
[phone number]
(whatever is in the link after thetel:
)
NinjaForm Submission
Google Analytics
- Category:
Contact
- Action:
Form Submission
- Label:
[Form ID]
Facebook Pixel
- Event Name:
Contact
- Content Category:
Form Submission
- Content Name:
[Form ID]
MailChimp Subscription
Tests for normal form submissions (not AJAX ones) with the action submitting to a URL containing list-manage
(which is the domain that MailChimp uses to process posted subscriptions). Embedding one of the MailChimp-generated normal sign-up forms (not their popup form) will trigger this event.
Google Analytics
- Category:
Newsletter
- Action:
Subscription
- Label:
[Form ID]
Facebook Pixel
- Event Name:
CompleteRegistration
- Content Category:
Newsletter
- Content Name:
[Form ID]
File Download
By default, fires when links with the following file extensions are clicked: doc
, docx
, exe
, js
, pdf
, ppt
, pptx
, tgz
, zip
, xls
, xlsx
Google Analytics
- Category:
File
- Action:
Download
- Label:
[Filename]
Facebook Pixel
- Event Name:
ViewContent
- Content Category:
Download
- Content Name:
[Filename]