senior marketing manager SongQi explained - powerzi/adapter GitHub Wiki
Small gourd, lenovo's "transformers 3" marketing activities
We recently wrote, a series of Chinese brand implant "transformers" series of the latest movie. And one of the most notable is the world's top PC manufacturers - association, the ThinkPad Edge elite edition notebook computer in the film will have a very good performance, because it is itself a transformers. The role is a called Brains (small gourd) car people.
The company's senior marketing manager SongQi explained: it is made of a interesting marketing work. In "transformers 3: month when the black of the implant advertising, is part of our global brand strategy, and is our further international expansion to a significant step forward. The film really get the Chinese audience's resonance, because many look at "transformers" cartoon who grew up, now has become the ThinkPad main customers.
In the beginning, and we don't want to let the ThinkPad Edge elite version so conspicuous and distracting; Our goal is to make the movie related, so as to let the audience remember it.
China really to "transformers" franchise has a very strong infatuation, this in all over China city have reflected, such as wuhan and changchun.
And I like the notebook computer transformers creative, I really hope that Soundwave (sound waves), the deep-voiced decepticon orange, make it to return to its original form in the movie. But I think, these things should be modernized, and introduce a notebook computer role really meaningful. Please watch the following have small gourd associations advertising video.
Today "transformers 3" in China the cinema. If you really want to see the movie, please pay attention to see small gourd.