What is Usability?

• Usability is the measure of how easy and efficient a product or system is to use.
• It encompasses user satisfaction, ease of learning, and task efficiency.
• A usable product enables users to achieve their goals with minimal frustration.
• Key aspects include intuitive design, clear navigation, and responsive feedback.
• Good usability enhances the overall user experience and satisfaction.

What is Usability Testing?

• Usability testing involves evaluating a product by observing real users as they interact with it.
• The goal is to identify usability issues and areas for improvement.
• Tests can be conducted on various stages of product development, from prototypes to finished products.
• It provides direct feedback from users about their experience and difficulties.
• Usability testing helps ensure the product meets user needs and expectations.

Why Do We Need to Test?

• Testing identifies usability problems before the product is widely released.
• It helps improve user satisfaction and reduces frustration.
• Early detection of issues can save time and costs in the development process.
• Testing ensures the product meets accessibility standards for all users.
• It provides valuable insights that guide design decisions and feature prioritization.

How to Conduct a Usability Test

Find Candidates for the Test (Survey)

• Define the target audience for your product.
• Create a screener survey to recruit participants matching your user demographics.
• Utilize online platforms, social media, and professional networks to reach potential candidates.
• Offer incentives to encourage participation.
• Ensure a diverse and representative sample to get comprehensive feedback.

Design the Questionnaire

• Develop questions that cover key aspects of the user experience.
• Include both open-ended and closed-ended questions for detailed feedback.
• Focus on specific tasks and scenarios users will encounter.
• Pre-test the questionnaire to ensure clarity and effectiveness.
• Keep the questions concise and relevant to avoid participant fatigue.

Design the Plan for the Test

• Outline the objectives and scope of the usability test.
• Define the tasks and scenarios participants will complete during the test.
• Determine the metrics and criteria for evaluating usability.
• Set up the testing environment and necessary tools.
• Plan the timeline and logistics for conducting the test sessions.

Run the Test

• Brief participants on the purpose and procedure of the test.
• Observe and record participants as they complete the tasks.
• Encourage participants to think aloud and share their thoughts.
• Avoid interfering or guiding the participants during the test.
• Collect qualitative and quantitative data on user performance and feedback.

Record the Results

• Document observations, comments, and any issues encountered by participants.
• Use audio/video recordings, screen captures, and notes for detailed analysis.
• Categorize and prioritize the usability issues identified.
• Summarize the findings in a clear and organized manner.
• Share the results with the development team and stakeholders.

What to Do Next?

• Analyze the test results to identify patterns and common issues.
• Prioritize the usability problems based on severity and impact.
• Develop actionable recommendations for improving the product.
• Implement the changes and iterate based on user feedback.
• Plan for continuous usability testing to ensure ongoing improvements.