Google Analytics Enhance Ecommerce - mryap/mryap.github.io GitHub Wiki

Enhanced Ecommerce features allows you to customise Google Analytics around your website’s purchasing funnel.

Enhanced Ecommerce provide insights like

• behavioural (how users interact while shopping and checking out),
• product-focused (performance by brand, category, SKU, etc), and
• promotional (coupons, codes, and internal promotions).

Ticking the “Enable Enhanced Ecommerce Reporting” checkbox is just the first step. You need to plan for the complex process of implementing the necessary tracking code.The official documentation is extremely technical and implementation of the plugin can be a challenge. But don’t let this put you off. https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

For a non-obligatory discussion, contact me.