Overview

What is Business?

Ask better questions.
a business is a repeatable process that
- value creation: discovers what people need or want, then create them
- marketing: attract attention and build demand for what you've creatred
- sales: turn prospective customers into paying customers
- value delivery: give your customers what you've promised and ensures that they're satisfied
- finance: bring in enough money to keep going and make your effort worthwhile
iron law of the market: if you don't have a large group of people who want what you offer, your changes of building a viable business is very slim

urgency: how badly do people want or need this right now?
market size: how many people are purchasing things like this?
pricing potential: what is the highest price a typical purchaser would be willing to spend for a solution?
cost of customer acquisition
cost of value delivery
uniqueness of offer
speed to market
up-front investment
upsell potential
evergreen potential