Top Web Design Tips to Get the Ideal Website - mersano/Article GitHub Wiki

An ideal website must be easy to navigate, optimized to improve user experience, and also capable of helping you to achieve your marketing goal. So, if your website doesn’t do all of these, you should understand that it is not ideal and, as such, must be improved to help your business. To help you get the ideal website, here are some top web design tips that you must know:

• Use minimalistic design on your homepage

While trying to create a website that answers the question of your audiences, you may want to add lots of information to your homepage. Unfortunately, this is counterproductive as it will only create numerous clutters on your homepage. Generally, most users will not read all pieces of information on your homepage. They only want to scan through it. If they find too much information and designs, they will likely leave your website immediately. This will increase your bounce rate and may reduce the ranking of your page in the search results. Therefore, to get the ideal website, it is crucial to get rid of the clutters and make your homepage minimalistic Try to space out your content so that it is easy for the users to read it. The most essential information should come first. Don’t forget to add a call-to-action button to your homepage.

• Ensure it is easy to navigate

Navigation is one of the most important factors to users when using a website. If your website is too difficult to navigate, you shouldn’t expect users to come back to it. So, your goal should be to create an easy-to-navigate site for the readers. Some of the elements that affect navigation are your menu placement and size. If the menu is well-positioned and easy to use, the user experience will be likely good. Also, the logo of your website on all pages must link to the homepage.

• Use imagery

Although texts can help you to convey your messages to the audience, imagery can be instrumental in retaining their attention. Beautiful imagery will draw some users to your website and also provide useful information about your business. For your imagery, you can use infographics or stock images. While infographics are more informative, stock images are easy to use. With stock images, you don’t need to create your images. Nevertheless, make sure you utilize the right stock images that represent your brand and boost your credibility.

• Take advantage of white space

White space refers to empty areas around the elements on a website page. Since it doesn’t have any content, whitespace breaks up a page; thereby, making it easy for readers to see the available content. Whitespace can also come in handy to tell readers the relationship between different kinds of content. So, use some whitespaces on your website to improve its quality.

• Make sure it is easy to read

Irrespective of the quality of your content, visitors will not read it if it is difficult to read. Therefore, readability is a crucial factor that you must never overlook when creating the ideal website. You must ensure that the phrases, sentences, and words in your content are easy for the users to read without straining their eyes. For good readability, make sure you use the right contrast. Also, the letter size of your content must be large enough for most individuals to see. Also, avoid fonts that are usually difficult to see. Besides, don’t use too many fonts on your website as this can lead to clutters.

• Let your homepage have teasers to other pages

Numerous users only want to scroll your homepage and get as many pieces of information as possible about your business. So, capitalize on this knowledge by making sure that your homepage has teasers to other pages on your website. The other pages you can consider include About Us, Services, Testimonials, Blogs, Product features, etc. Make sure you link the teasers to the page where they can get more information. If the teasers are engaging, they can prompt some users to check out other pages on your website.

• Make your site mobile-friendly

Nowadays, everyone accesses the internet via their mobile devices. So, if your website is not mobile-friendly, you should expect to lose tons of would-be users. When you are trying to hire a web design agency in Birmingham, you have to reiterate the need to make the site mobile-friendly. Once the website is ready, take the check out its look on a few mobile devices. With this, you can judge whether it is mobile-friendly or not.

• Use social proof to your advantage

When people are shopping for any product, they like to read the reviews of past users. These reviews give them some confidence in the product. So, you should use social proof to your advantage by adding reviews to your website. The reviews can come in the form of texts with the names of the previous users. However, for a more powerful result, you should consider using video testimonials. Apart from making the reviews more genuine and reliable, video testimonials tend to grab and retain the attention of the users. Regardless of the type of testimonial you use, ensure it is short, meaningful, and informative.

• Add a call-to-action button

What do you want a visitor to do after reading your content? Are you looking for ways to sell your products? Do you want them to join your email list? Use your call-to-action buttons to direct customers to what they need to do. Many users are lazy and, consequently, will not want to trouble themselves to do anything. Therefore, you need to make it easy for them by ensuring that the call-to-action buttons are found on all pages of your website. This is the best way to convert visitors to customers.

• Don’t conceal pricing

Many websites have pricing that is difficult to find or see. But lots of customers want to see how much you are offering your services or products. They don’t want to navigate numerous pages before finding the pricing. So, hard-to-find pricing will discourage customers from using your product or service. Therefore, ensure that the pricing is easy to find and use for your customers. With these tips, it should be easy to create the ideal website that can help your business.