Advantages and Disadvantages of Visual Communication - mersano/Article GitHub Wiki
Meaning of Visual Communication
Visual communication is known as an interaction which is conducted through sight. This could either be a gesture, eye, facial expression, signals, maps, eye contact, posters, illustration and animation, graphic designs, prints and magazines. An increasing impact on our practical life is occurring because of visual presentation of data and information. Photo visual communication is not sufficient enough when exchanging information in spite of having an impact on our lives. Therefore, where communication is conducted through sharing of ideas and information when viewed and read through means of visual aid is termed as photo visual communication.
Advantages of Visual Communication
Today numerous businesses use visual techniques to present their information to customers. Day by day it is becoming very popular. Therefore, some of the reasons for this are: Firstly, it is very effective for illiterate receivers. The photo visual communication will be more effective to exchange information if the receivers are completely illiterate. Visually, the information can be easily understood. Secondly, it assists in oral communication. Oral communication can be enhanced by using visual techniques.
It becomes more meaningful if pictures, diagrams and graphs are used effectively. Thirdly ease of explanation. Every single person can explain the meaning of a photo visual without straining. This, in fact, has made these visual techniques become more popular. Fourthly, there is an easy and simple presentation in visual communication. Through graphs, diagrams and pictures complex information, figures and data can easily be presented. Fifthly, visual techniques assist to prevent the wastage of time since oral and written communication take quite a lot of time to exchange knowledge and information, although through visual methods only a small number of receivers can be communicated at a time. Finally, it assists in quick decision making since management firms prefer using visual techniques to pass information to others.
Disadvantages of Visual Communication
As much as the photo visual communication has really revolutionized online platform communication, there are still issues that are being faced in a mode of communication. Firstly, the visual modes of communication are costly than the other cheap means of communication. Drawing charts, maps and diagrams are very costly and this is the reason large companies or organizations other technique. Secondly, at times visual presentation becomes very complex which makes the illiterate to shy away from such modes of communication.
Therefore, even the people who are supposed to get the information do not understand what is being meant in these presentations. Thirdly, [https://en.wikipedia.org/wiki/Visual_communication](visual communication) is considered as an incomplete method. This is because it is not sufficient in communicating clearly and effectively although it could be complemented with oral communication. Fourthly, visual techniques take much time to communicate thus wasting quite a lot of time while oral communication does not take any time to exchange information.
Fifthly, visual communication is difficult to understand. This is also because it requires a lot of repetitions when communicating. When communicating with other people it becomes difficult for foolish and simple people to understand the facial expressions, gestures, eye contact, touch and excreta. Lastly, for general readers, this is a big problem. This is because for them it is viewed as less influential and cannot be used widely.