Disclaimer: This is example copywriting for Melody Plan's technical writing portfolio. Visual drafts and content on this page may not be used without Melody Plan's permission. This is for writing example purposes only. Not for official use.

Read time: 5-6 minutes

Social Media Sample

Content: Care about your community, climate, and your impact on the world around you, but don't know where to start?

Use our free, personalized electrification roadmap to guide you out of the dark, and shine a light on the solutions. [emoji]

Link [emoji]

Blog Post Samples

Sample Blog Post #1: 200-word blog post explaining complex topics in an approachable way

Debunked: Induction Stoves Will Ruin Asian Cuisine

Induction ranges work by alternating an electric current through copper heating coils installed under a flat ceramic or glass surface. When a metal pot with the right amount of iron is placed on these coils, it activates a magnetic charge, heating the food. While hailed as more energy-efficient than electric stoves which require more time for burners to heat up, and safer than gas stoves which are linked to 13% of nationwide childhood asthma,, for many Asian-Americans taking away open flame cooking feels like taking away heritage.

Many Asian specialties rely on cooking with a wok over open flame for heat speed and control, which directly affects the manner and flavor for which the food is prepared.

How can induction stoves meet this need?

With the growing movement toward sustainable induction ranges, comes the advent of innovative cookware to accompany them. Introducing: the flat bottom wok. Flat bottom woks are praised for delivering heat quickly and with higher stability than their traditional counterparts. They also provide better heat conduction, and when opting for a carbon steel wok, can add the traditional smoky flavor to stir-fry dishes. Would you try it for the planet and future generations? Comment your thoughts below.

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Sample Blog Post #2: Blog Post Clip

You can add biochar to compost? And it makes it better?

In a word: yes!

The relationship between biochar and compost is mutually beneficial and can result in: reduced composting times, a significantly reduced rate of greenhouse gas emissions such as methane (CH4), and nitrous oxide (N2O), and reduced ammonia (NH3) losses. When used in composting, it was observed that less nitrogen was lost to the environment, and more of it stayed in the compost. The biochar also acts as a bulking agent, with the porous nature of the biochar increasing aeration, which improves odors while further regulating the composition of the pile. The compost, in turn, assists in charging the biochar with nutrients that encourage the microbes living in your pile and enhances the quality of the biochar.

Though biochar is a wonderful addition to compost, it is certainly no miracle agent and it is still highly recommended that you turn, add moisture, and monitor your pile as usual. It should also be noted that biochar is not considered a carbon– think of it more as structural housing for microbes and nutrients– however, the carbon to nitrogen ratio in your pile can determine how much biochar to add:

• If you have little nitrogen in your compost, only a small amount of biochar is suggested: 5% or less.
• A well-balanced pile would benefit from 5-10% biochar by volume.
• Piles high in nitrogen do better with higher rates, 10-20% by volume.

(This full article was published to Solana Center for Environmental Innovation’s blog. To see my original content: https://solanacenter.org/2020/12/17/biochar-a-valuable-composting-ingredient/

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Branding + Website Copy Sample

Content:

How-To Guides

Discover how Google Sustainability can support your organization’s clean energy journey

Accelerate your decarbonization efforts

using Google’s clean energy purchasing model

In this guide you’ll learn how to

• Find and sign on a Carbon-Free Energy (CFE) Manager
• Assemble a portfolio of CFE projects
• Secure carbon-free energy matching
• Scale your new energy supply model

View guide →

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FAQ Sample

Researching + distilling complex topics into simplified talking points

What are some of Google’s recent impacts on the environment?

In 2022 Google:

• Turned on three major renewable energy projects to feed carbon-free energy into grids powering our data centers in Chile, Finland, and Denmark.
• Signed new deals which significantly improve Google’s decarbonization efforts in the US, Spain, and the UK through solar and offshore wind energy.
• Installed and began use of the world's first ever battery-based backup power system at a hyperscale data center, avoiding past reliance on backup electricity used by diesel generators.
• Shared transparent reports and updates on our progress toward 24/7 carbon-free energy (CFE) by 2030.
• Created a new clean energy purchasing model to support others on their journey toward decarbonization.