The Importance of Press Releases for Tech Startups - mediafanatic/Media GitHub Wiki

For many tech startup founders, using press releases as part of a strategic marketing campaign simply doesn’t get the attention that it deserves. They might even assume that simply posting a few updates on Facebook and Twitter is just as good as distributing press releases through the wire services. Unfortunately, that thinking ignores three major benefits of press releases for tech startups.

#1: Social proof

Within the digital marketing world, an important concept is “social proof.” What this means is that companies need to prove to the world that others are using and enjoying their products and services. This social proof can take many forms – such as a huge number of Twitter followers or lots of customer reviews for new products. It can also take the form of regular press releases.

In fact, for many startups trying to “get big fast,” the press release is the best form of social proof that they can provide. It helps to build a story and narrative around your company, and it helps to establish the fact that important, newsworthy events are happening around your company. For example, you can report on new milestones you’ve reached. That’s an important form of social proof – it shows that your company is continuing to grow and expand.

#2: Regular contact with key stakeholders

If you think about your startup company, it’s really a nexus of different stakeholders – customers, suppliers, investors and partners. One way to keep all of them “on the same page” is via the press release. It’s a very regular form of contact that can keep them updated about new products, new launches and new achievements.

It’s especially important to keep investors in mind. Whether you have angel or VC investors for your startup, you want to make sure that they are getting regular updates about your company. Pacing here is very important – it’s far better to turn out press releases with a very regular rhythm rather than depend on a flurry of press releases followed by a period where nothing seems to be happening. That’s especially true if your startup is still in “stealth mode,” so that you can still use press releases to keep people updated on what’s happening at your company.

#3: Search engine traction

And, finally, there’s one practical reason to use press releases as a tech startup: it will help you with Google SEO. That’s right – each new press release will increase the traction that you are getting with the major search engines. Google will begin to index more and more content about your company, and that will help with how high you appear in search engine results.

As a tech startup, you simply can’t ignore the importance of the press release. They are very effective at helping to tell your story to stakeholders, as well as extending your reach to a whole new set of potential customers. With a regular press release strategy, you’ll be well on your way to achieving startup success.