Spam blogs - marykae/public GitHub Wiki

Spam blogs

• Blogs created solely for commercial promotion and the passage of link authority to target sites
• Often designed in a misleading manner that will give the effect of a legitimate website but upon close inspection will often be written using spinning software or a very poorly written and barely readable content
• A blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads
• The purpose of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors and/or use the blog as a link outlet to sell links or get new sites linked
• There is frequent confusion between the term “splog” and “spam in blogs”