Keyword Stuffing - marykae/public GitHub Wiki

Keyword Stuffing

• Involves calculated placement of keywords within a page to raise the keyword count, variety, and density of the page.
• Useful to make a page appear relevant to a web crawler in a way that makes it more likely to be found
• An unethical SEO technique
• Had been used in the past to obtain maximum search engine ranking and visibility for particular phrases
• Hiding text from the visitor is done in many different ways
• “Noscript” tags are another way to place hidden content within a page
• Sometimes inserted text includes words that are frequently searched (such as “sex”), even if those terms bear little connection to the content of the page, in order to attract traffic to advert-driven pages
• In the past, keyword stuffing was considered either to be a white hat or a black hat tactic, depending on the context of the technique, and the opinion of the person judging it
• With relevance to keyword stuffing, it is quoted by the largest of search engines that they recommend keyword research and use (with respect to the quality content you have to offer the web), to aid their visitors in the search of your valuable material