An international series of digital advertising and technology conferences and exhibitions for the interactive marketing community
Affiliate (Commerce)
A commercial entity with a relationship with a peer or a larger entity
Affiliate manager
Manages affiliate programs by helping affiliates generate sales, track purchases and send commission, among other activities
Affiliate Marketing
A type of performance based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts
Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates often use regular advertising methods
Affiliate marketing is often confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer
Affiliate marketing is frequently overlooked by advertisers
Compensation methods
Eighty percent of affiliate programs today use revenue sharing or pay per sale
Nineteen percent use cost per action
The remaining programs use other methods such as cost per click or cost per mile
Implementation options
In house affiliate programs using popular software
Third party services provided by intermediaries to track traffic or sales that are referred from affiliates
Standalone software or hosted services
Publisher Recruitment
Affiliate networks that already have several advertisers typically also have a large pool of publishers
Relevant websites that attract the same target audiences as the advertiser but without competing with it are potential affiliate partners as well
Almost any website could be recruited as an affiliate publisher, but high traffic websites are more likely interested in low risk cost per mile or medium risk cost per click deals rather than higher risk cost per action or revenue share deals
Locating affiliate programs
Affiliate program directories
Large affiliate networks that provide the platform for dozens or even hundreds of advertisers
The target website itself
Past and current issues
Email spam
Search engine spam
Virus and trojan distribution
Server farms hosting advertising content are periodically infected by hackers
Third party programs and particularly the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries In the HOSTS file to block these well known and persistent marketing and click tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web browser.
The best way to address the problem was to discourage merchants from advertising via adware.
Affiliate Network
Acts as an intermediary between publishers and merchant affiliate programs
Traditional affiliate networks enable merchants to offer publishers a share of any revenue that is generated by the merchant from visitors to the publisher's site, or a fee for each visitor on the publisher's site that completes a specific action
Affiliates are generally able to join affiliate networks for free, whereas there is generally a fee for merchants to participate
Affiliate programs directories
Niche web directories that are very like the large and broad web directories such as the Yahoo! directory or the Open Directory Project
Affiliate Summit
Focuses on the affiliate marketing professional community
Affiliate tracking software
The technology used to track or manage a myriad of affiliate marketing activities
Affiliate Window
An internet marketing company specializing in affiliate marketing
Affiliation Platform
An intermediate website connecting advertisers eager to promote their products or services on the net, and affiliates who will be the promoters of these products
AStore
Amazon.com
buy.at
re-branded to Affiliate Window on June 11, 2012
Clickbooth
A publisher affiliate network which sells online advertising in both cost per action and pay per click formats
Commission Junction
An online advertising company owned by ValueClick and operating in the affiliate marketing industry
The largest affiliate network in North America
CouponDispatch
A free online coupon and deals research website
Has an index of over 1000 online stores and hundreds of coupon categories
Has joined facebook.com and twitter.com, offering coupons and codes to these social communities
Couponology
An online coupons and promo codes website
Coupon Smarter
A free online and coupon discount website
Has a list of indexed online stores, and features feeds of coupons and discounts
EComXpo
A free online virtual tradeshow for search, affiliate and internet marketers
Google Affiliate Network
The affiliate marketing company, specifically affiliate network, formerly known as Doubleclick performics, which was bought by google in 2007.
Hydra Network
An online advertising network operated by Hydra Group LLC. It specializes in "Cost per action" or "cost per acquisition" pricing models
LeadBolt
Mobile and web advertising network
Private label rights
A concept used in internet marketing and derived from private labeling. It's a license where the author sells most or all of the intellectual property rights to their work. The license is defined by the author of the work and has no legal definition
Used for various digital products such as articles, ebooks, software, graphic templates, etc.
Rakuten Linkshare
Provides ecommerce businesses with a range of online marketing services including affiliate marketing, Lead generation, and Search marketing
Red McCombs Media
An online advertising and media services company
Shareasale
Affiliate marketing network
Services two customer sets in affiliate marketing: the affiliate, and the merchant
TradeDoubler
An internet marketing company
Transactional link
A type of hyperlink used in ecommerce to initiate a purchase
Hyperlink
A transational link is specifically designed to direct the user to a complete sale
Email
Online Payment Systems such as paypal allows users to send money to one another using an email address. The most common use of this method is a buy now button as used on marketplace sites such as ebay