Google Play Console

Use custom peer groups for Android vitals

1. Go to the Google Play Console page for the developer, not for the app.
2. On the left hand side, go to Setup > Benchmarking.
3. Check the box.

Note: To prevent developers from opting-in and out only to get other’s data without playing fair by sharing theirs, Google makes the data available for the entire month whenever you opt-in. (Source)

No. of installs and updates per version of app

Left hand side > Production > Select version under the heading "Release dashboard" > Scroll all the way down.

Uninstalls after install

See above.

App signing key certificate & Upload key certificate

See instructions here, especially the sections called Create an upload key and update keystores and Lost or compromised upload key?

App Content - Ads

See here:

You should answer "no" to having ads for purposes of the "Contains ads" label if you only cross-promote your other apps in the following ways:

• The app displays a More Apps* section in the main menu leading a user to your other apps
• The More Apps* option does not interfere with gameplay
• The More Apps* option does not confuse the user by embedding itself within the gameplay

*Other acceptable substitutions for More Apps include More Games, More to Explore, Full Version, More, About Us, or your Developer Icon.