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Welcome to Placesense SDK for App Publishers! An innovative platform to help app publishers understand and monetize their mobile audience data.

There are 2 types of solutions for app publishers

For App Publishers who want to understand their users - In this case, we do an exchange of data - you give us your location data and we give you access to location insights

For App Publishers who want to monetize their users - In this case, we will pay you a fee for every active user sending us location data - you give us your location data and we give you a fee.

Location Insights

Our location intelligence platform is designed to help app publishers understand their mobile audience better. Standard analytics tools typically only provide you with city level location data which doesn’t really help you utilize location insights for engagement. Our location insights tool deeps dives into different localities and areas within a city as well as categories, interests and attributes of locations. Our global places database is powered by polygonal geofences which makes it a highly accurate location intelligence engine.

This engine enables app publishers to understand the offline behaviour of their users which in turn helps them build and target their audience by segments. They can also use this data to justify premium placement rates to their advertisers based on the enriched data sets. For example, if they can prove based on location that their users are seen to be living in affluent areas, they can charge luxury car brands a premium to advertise on their app.

Data Monetization

Our data monetization solution is designed to battle banner clutter, inactive users and ad blocking. This solution is designed to help app publishers monetize their audience data without changing the user experience within the app. Using our lightweight Android and iOS SDK, we collect anonymous device and location data to help build consumer profiles using location intelligence and data science to be used in the advertising and market research industries.

After you have integrated our SDK into your app, we will start collecting, analysing and processing data for 1-3 months before it will be consumable by yourself or 3rd party data buyers. All data events you provide will contribute to our data platform and when one of those events are utilised to earn revenue, we will pay you a share on a CPM basis. For both Android and IOS, each SDK is provided as pre-compiled binaries for each architecture. iOS SDK supports iOS 9+ while Android SDK version is compatible with Android 4.4+.

To get started now, please review our documentation and download the SDKs on our Downloads page.