Ideation

Scenario Development

Context

Nick is a university student walk towards a campus’s bus station where a fixed way to go home and waiting at intersection for the traffic light. Because he does not want to disconnect with friends and latest news, he always put attention on his phone texting with friends and social media rather than surrounding.

Scenario

1. Failure to notice the traffic light

• Action: Nick was completely absorbed in his smartphone as he walked towards the intersection, barely aware of his surroundings, because he is focus on his social media. Without looking up, he stepped off the curb and into the crosswalk, his attention still fixed on the screen. Suddenly, a blaring honk snapped him back to reality. His heart pounded as he jumped back onto the sidewalk, shaken by how close he came to getting hit. He realised just how dangerous his distraction had been. Deciding not to take any more chances, Nick quickly put his phone away and resolved to stay alert at intersections from now on.
• Pain Point: Nick’s total absorption in his smartphone highlights the danger of digital distractions. Moreover, Nick is fear of missing our on latest information, he intensely want to connect with other, leading to reduce the awareness of surrounding.
• Insight: Due to distractions, external factors such as sound can be used to redirect attention back to the surrounding environment.

2. Boredom while waiting

• Action: The waiting time at the red light near the bus station is relatively long. When he is waiting alone, Nick often feels bored. To pass the time, he usually takes out his phone to check social media or text others. However, he sometimes becomes so engrossed in his smart phone that he doesn't notice when it is turn to cross the road and ends up having to wait even longer. In these moments, he feels embarrassed and regrets being so focused on his phone. As a result, he puts his smartphone away and waits for the next green light.
• Pain Point: Nick’s distraction can cause him to lose track of when it’s safe to cross the road, resulting in increased waiting time.
• Insight: The experience of boredom while waiting at traffic lights can lead pedestrians to seek distraction through their smartphones. Understanding this can inform interventions that address boredom in waiting situations. Moreover, more engaging waiting areas with visual or auditory stimuli can make waiting at traffic lights more enjoyable, potentially reducing the likelihood of distraction by smartphones.

Inspiration/Mood Boards

Interaction Storyboards

UX Goals

UX Goal 1: Minimise smartphone distractions at crosswalks and increase user awareness

Our goal is to shift pedestrians' attention from their smartphones back to the road with a collaborative crosswalk cooking game. We discovered that pedestrians tend to use their phones at familiar and signalised intersections, increasing the risk of accidents. Additionally, many use their phones while waiting to cross, which further intensified this danger. With our solution, we aim to reduce this behaviour by engaging pedestrians in an interactive experience that retains their focus on the surroundings.

UX Goal 2: Encourage a collaborative and engaging interaction

We aim to foster collaboration by encouraging users to interact with others through a cooperative game, reinforcing community connections. By making the game more engaging through teamwork, we promote social interactions while maintaining focus on raising road awareness for pedestrians who use their phones at crosswalks.

UX Goal 3: Raising road safety awareness through gamification

By embedding road safety messages and cues into our gamified solution, such as prompts to "Look up", we aim to keep users alerted and attentive when they wait to cross. Our gamified approach ensures that safety messages are constantly delievered, potentially result in long-term behavioural changes.

UX Goal 4: Ensure simplicity in interface and gameplay

Given that crosswalks are considered fast-paced locations, it is critical to keep the game simple and intuitive. Users should be able to interact with it easily within a short amount of time, encouraging them to put their phones down and cross the road safely. The game design should be straightforward and accessible, avoiding complexity that might discourage first-timers and the public to participate.