Strategy Versus Tactics - jmadison222/knowledge GitHub Wiki
| Home |
Strategy and tactics are both valuable, but the line between the two can be fuzzy. This article from Harvard Business Review was about CRM tools but provided a great contrast between strategy and tactics:
Forget the CRM tools. Consider the contrast of strategy and tactics, as provided in a table from the article:
| Strategic | Tactical |
|---|---|
The problem is sometimes hidden but has a critical impact on the satisfaction and loyalty of the most valuable customers. |
The problem is well known but minor, even though it affects some vociferous customers. |
Solving the problem creates a substantial and sustainable competitive advantage. |
Solutions are quickly and easily copied by any competitor. |
Solving the problem cost-effectively requires the speed, accuracy, and effectiveness of a major solution. |
The problem could have been fixed long ago without a major solution. |
The solution will become a rallying point for the organization. |
Solving the problem is not vital to the organization or its culture. |
Solving the problem would create important new capabilities that would open up additional opportunities. |
Solving the problem would fix one immediate problem. |
Solving the problem would deliver tangible financial returns that would justify further investment—even in difficult times. |
Solving the problem would deliver soft, unquantifiable benefits. |
Solving the problem would represent a highly marketable success, both inside and outside the company. |
Solving the problem would not make much of a splash in the organization. |