Jeff Bezos - jbkimble/Jons_wiki GitHub Wiki

Actions

Practice "Long-Term Orientation", and consistently turning that mindset into action (put it on on the calendar)

"What is Amazon? It is an approach used in every single thing we do. It is a few principles we use as we go about activities:
1. Customer Obsession: Instead of competitor, business model, product, or technology obsession.
2. Eager To Invent & Pioneer: Customers want a better way, they just don't know what it is. This means not just listening to customers, but inventing on their behalf.
3. Long-term Orientation: Think in 5-7 year timeframes rather than 2-3 year timeframes. This quarters results were fully baked 3 years ago. Today, I am not working on next quarter, but a quarter that will happen in 2020. This is a discipline you have to apply."
"The thing I worry about the most is that we would somehow lose our way from these 3 core principles."
"Identify your 2-3 big ideas. They should be incredibly easy to identify and stable in time (Will this still be true in 20 years?). Then enforce great execution against these big ideas, keep putting energy into these things and spin up those flywheels and they will still be paying dividends to you 10 years later."
"Amazon has been one foot in front of the other; you proceed adaptively, step-by-step, you have a success and you double down on that success & you figure out what else you can do, what customers want."

"What are customers going to adopt this? Why will they like it? Why is it better than the traditional way?"

"Accept failure, experiment more. If you know it is going to work in advance it is NOT an experiment."
Good Failure: intentional experimentation with high potential positive gain. An experiment, an invention, a valuable risk.
Bad Failure: You have operating experience and you just screw it up.

"Every success we've had comes from putting customers first."