[Google Analtyics] Web & App Consolidation - jaeyeong-sso/self-publication GitHub Wiki

Backgrounds

Recently, (to be honest, quite a while ago) GA rolls out the ‘Apps and web’ property – measure accross app and web. Under the circumstances, there is some linkage between the Firebase project & Analytics.

"Property" setting in Google Analytics admin dashboard.

It was getting hard to identify user(exactly browser instance) in the web-base online advertising circumstance due to third-party cookie & User-Agent(not yet but might be in near future) depreciated issues(exactly technical limitation). Thus, a cutting-edge machanism which isn’t dependent on client-side snippet seems to be bringing up recently.

In terms of Accelerated Mobile Page topic, there is some interests on identificaiton between different domains. I think it is worth to review.

Managing non-authenticated user state with AMP

(https://github.com/ampproject/amphtml/blob/master/spec/amp-managing-user-state.md) [Note]. The AMP offers 'ClientID' by itself to distinquish not user but client instance.

Concerns

• How can we support identification from web with elegant and correct way ? : Without Finger Print which is initiated from User-Agent string.

• How can we offer the Client ID ? : By means of the centralized method like as server-side publishing ?

• For more the elaborate tracking between Web banner and App runtime, the Finger Print matting technique is not enough – it just use the IP address and device info what have a mutable nature. : We can go over someting like as script utilization, it means Web SDK support.