Status

• 2023-07-05: we have a logo.
• 2023-04-13: this is in progress

Naming

Branding as a proper noun is referred to as "Boxo" with a capital B.

Why is this named "Boxo"?

1. "boxo" is physical toolbox vendor. "boxo" the project is intended to be a toolbox of modules, tools, and examples that can aid one in their go-based IPFS implementation.
2. Similarity between the "box" and IPFS's "cube" shape.
3. Audible resonance with "kubo", which is the archeologically-rich soil from which "boxo" has sprouted from and "kubo" is at least currently one of the significant consumers of "boxo".
4. "boxo" is short.

See https://github.com/ipfs/boxo/issues/215 for more of the history.

Logo

Boxo SVG.zip

Fair Use

One is welcome to use the Boxo logos/name in their own projects, put it on their readmes, etc. without the consent of the project maintainers.

Useful Links

Various links related to Boxo's branding:

• Graphic Design Request: https://www.notion.so/crcle/Boxo-logo-icon-736b085a1d304aff825606cae280452e?d=c65dc3c113f14de294df0b983c06c258
• Color scheme vote: https://github.com/ipfs/boxo/pull/405