Digital Marketing Overview - hackforla/website GitHub Wiki

Get Acquainted with Google Analytics

A digital marketer must answer 3 questions:

  1. Audience — Who are your customers? Age & Gender
    Interests: Apply to all Google Ads platforms, including Search, Display, YouTube, and Gmail (Affinity categories, in-market segments)

  2. Acquisition — Where are they coming from? All traffic
    Channels - Understand types of traffic
    Source/Medium - Identify top traffic sources

  3. Conversions — How do you get more?
    Goal URLs: Compare site goal performance

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