Research Plan 5: Brand website Audience Alignment - hackforla/internship GitHub Wiki
Research Plan 5: Brand / website Audience Alignment
Research Date:
- Research Year:
- Participant Type: Other
- Participant Type Abbreviation:
- For more naming convention info, please see issue #347 and the naming convention sheet
- Interview Type:
- No research plan has been made, therefore research method has not been identified.
Research Roadmap (this research is a subset of this roadmap)
- Wiki page: Other Research Overview
- Roadmap document: TWE: Research Roadmap: Other
Summary of Research
Question
- Do the Tech Work Experience (TWE) value words, taglines words, designs, project name that appear during searches match stated TWE values?
- Are searches targeting the correct audience?
Purpose
To determine if TWE searches match the values we intend to. Proper visibility allows us to garner sponsorships and investments while also reaching out to future prospective interns.
Participant Type
- Other
Methods
- Google search with keywords
- “Learning STEM from Doing”
- “Internship Program Initiatives”
- "We have fun while working on visible projects addressing real world problems"
- "Everyone makes mistakes, so why can't you"
- "We believe a program should be structured to reach your goals, and adaptive to your learning methodologies and creative thinking"
- "Internship curious inclusive friendly welcoming supportive encouraging help on the journey"
Current Status
Paused due to methodological issues. See outstanding task items.
All Issues
- Label: Research: RP005
Outstanding task items
- Needs a formal research plan that describes methods that need to be used in #98. Issue needs to be cleaned up and put back into the prioritized backlog.
- Issue #96 requires user testing to determine which URL is preferable.
- Update Roadmap to include RP5.