Internship Brand Book - hackforla/internship GitHub Wiki
Name
TechWorkExperience
Mission
The Internship project provides an opportunity for students to work in the fields of the tech industry at LA’s fastest-growing Civic tech non-profit organization to gain real-life work experiences to build confidence, competence, and encouragement to continue nurturing and developing their future in the tech industry.
Personality
Tech Work Experience has an inclusive, supportive, welcoming, experimental, fun, collaborative, forgiving, can-do personality.
Tagline
Where learning STEMS from doing
Attributes
- Supportive
- Collaborative
- Practical
- Innovative
- Structured / Adaptive
- Inclusive
- Fun
Brand Values
- Supportive: We incorporate mentorship into our culture. It supports through defined interaction with peers, pros and managers
- Collaboration: We share ideas and knowledge on diverse cross functional teams to make better software.
- Practical, Impactful & Fun: We have fun while work on visible projects addressing real world problems.
- Innovative: We use Agile techniques, open source and ethical structures to achieve extraordinary results.
- Structured / Adaptive: We believe a program should be structured to reach your goals, and adaptive to your learning methodologies and creative thinking.
- Inclusivity: We create a place of kindness, generosity and belonging, where you can feel welcome and confident irrespective of age, skill, background, and experience.
Additional files
- TWE: Brand Book Draft in Figma
- Internship project Figma file
- FigJam Brand Exercise - for Brand Identity
- Kelly's notes about building a brand book
- Brand book inspiration and analysis issue
Related issues
- Brand Values
- User Testing for our two domain names for the Internship Project #96
- All issues with the branding label