Report Definitions

Purpose: Define how reports are displayed.

Each report includes:

• metric: One of the configured metrics.
• type: Visualization type.
• description: User-facing text.
• group_by: IH columns used for grouping.
• Additional fields depend on report type (see below).

Report Types and Config Options:

---

Bar Polar Plot

Option	Description
metric	engagement, conversion
type	bar_polar
group_by	IH columns
r	Metric value
theta	Angular axis control
color	Coloring metric
showlegend	Show/hide legend

---

Gauge Plot

Option	Description
metric	engagement, conversion
type	gauge
value	Metric score
reference	Baseline values per group

---

Treemap

Option	Description
metric	engagement, conversion, ml_scores
type	treemap
group_by	IH columns
color	Color metric

---

Heatmap

Option	Description
metric	engagement, conversion, ml_scores
type	heatmap
x, y	Axis selections
color	Metric for coloring

---

Line/Bar Plot

Option	Description
metric	Any category
type	line, bar
x, y	Axis fields
color	Column for color differentiation
facet_row, facet_col	Split subplots by grouping
metric_totals_toggle	Show summary cards
advanced_options_toggle	Enable extra config UI

---

Line Plot (Z-Score Variant)

| Special Logic | Z-scores in the -1.96..1.96 range highlighted (statistically insignificant, 95% CI). |

---

Line Plot (G-Test, Chi-Square)

Feature	Interpretation
Red	Control better
Yellow	Insignificant
Green	Test group better

Assumption: 2 groups only, first is Control.

---

Exploratory Data Analysis (EDA)

Purpose: Visualize IH dataset characteristics.

Metrics shown:

• Count, Mean, Median, Percentiles (25, 75, 90)
• Std, Skew for fields like Propensity, Priority

---

Customer Lifetime Value (CLV) Models

• RFM Analysis:
  • Inputs: recency, frequency, monetary_value
  • Output: Segmentations like Top Spenders, At Risk, Premium