Google Ads Customer Match Device Id - google/megalista GitHub Wiki

Description

Creates (if needed) and send mobile device ids to a Google Ads customer match audience.

Selector

ADS_CUSTOMER_MATCH_MOBILE_DEVICE_ID_UPLOAD

Requirements

  • Google Ads API token configured as a scheduler parameter (developer_token: XXXXXX)
  • Google Ads API Enabled in Google Cloud.

Expected Schema

Column name Type Description Requirement
mobile_device_id STRING Mobile device Id identifier (android AdId or IOS IDFA) required

Metadata

  • Metadata 1: audience list name (if it does not exist, it will be automatically created)
  • Metadata 2: ADD or REMOVE or REPLACE, if ADD, it will append the entries to the audience, if REMOVE, it will exclude them from the audience, if REPLACE, the audience will be erased before adding the entries into the audience
  • Metadata 3: Can be left empty
  • Metadata 4: app_id (i.e. com.mycompany.myapp). If empty, it will use the default app id defined on "Intro" tab
  • Metadata 5: Google Ads Account (Optional). Define a Google Ads Account Customer Id to override the Account Id defined in the General Configuration on the "Intro" tab. If the Account Id defined in the General Configuration is a Mcc account, the Mcc account will still be used for authentication, however the override Account Id will be used as the Customer Id.
  • Metadata 6: Membership lifespan (Optional, DEFAULT=10000 [Unlimited]). Sets how long in days your customers are kept in a Customer Match segment. It's only applied when creating a new list.

Additional information

Don't forget to properly configure your app_id or the audience won't be able to find your users.