Welcome to the Co-op4All Wiki!

How to start using Co-op4All?

Before implementing Co-op4All, please review carefully each section of the wiki for more information.

1. Download the code and deploy the solution.

2. Select the brands to run the co-op campaigns with.

   2.1 Check with each brand the UTM parameters and filters for the configuration (brand, product name or product SKU).

3. Configure the co-op parameters in Google Tag Manager to gather the required information to filter the data. See more details here.

4. Make sure that the user deploying the solution has at least Editor access in the Google Cloud project where the Google Analytics BigQuery export is.

5. Before configuring retailers or co-op configurations in the UI, decide which offline integrations will be implemented. In the current version of the project, once the configurations are set and need to be edited, this would imply some data changes in the BigQuery tables. This is because the configurations are used to filter the data and the tables would need to be rebuilt since the solution does not identify specific changes. This will be addressed on a version 2.

   5.1 Configure the Offline Conversions Import for Google Ads (optional if only using the reporting part of the solution). See more details here.

   5.2 Configure the Offline Conversions Import for Campaign Manager / DV360. (optional if only using the reporting part of the solution). See more details here.

6. Go to the UI in App Engine and register the retailer(s).

7. In the same UI, add new co-op configurations for the selected brands.

8. Monitor the solution and check the generated tables in BigQuery.

9. Connect each generated table to the Data Studio template (one dashboard per brand). See more details here.