The goals of guidance

1. Make a case for use of metrics to help drive productivity
2. Show the application to popular Agile methodologies such as Scrum (for a retrospective)
3. Advertise this product as a simple, no-fuss way to enable gameification

Target audience

1. "Agile" team member (developer)
2. Team lead / Scrummaster types
3. Traditional management roles (e.g. Dev Manager)

Skeleton

1. Splash advertisement
   1. Splash quote about gameification
   2. Why we need to motivate our software teams
   3. For the agile teams - give your retros teeth!
2. The case for metrics
   1. Splash quote about metrics for motivation
   2. Metrics about the use of metrics
   3. Big picture / Little picture
   4. Quotes from and links to academic texts / management texts
3. Agile and Scrum
   1. Goals of and problems with retrospectives
   2. Give your retrospectives teeth
   3. Setting expectations
4. How this product works
   1. Setting up a team
   2. Recording metrics
   3. Data storage and privacy