Badge Placement Prototypes - foundry4/fsa-digital-badges GitHub Wiki
Placement
Challenges:
- Placement deemed to be of most use at the point of consumer decision making, but what defines this?
- Marketing materials
- Order forms
- Location / Contact details
- Homepage / Landing pages
- Social media
- Aggregator listings
- Business capability to follow implementation guidelines
- Changes to websites 'breaking' badge placement
- Website which are dated and cannot insert custom code at the right point for consumer decision making
- Websites which have separate desktop / mobile versions and not responsive, means placement could differ on different versions
- Businesses complying with placement enforcement
- Businesses who do not rely on a point of conversion for consumers, but still need to display; may be confused as to where to place their ratings (eg. manufacturers / farmers / producers)
Recommendations:
- Create scalable assets
- Create a set of guidelines which shows the greatest awareness of differing platforms and ideal placement
- At very least, show the rating in the footer or with contact details of each unique business or location (eg virtual brands using the same kitchen so location is rated, not business)
- Allow businesses to choose the right asset for their business type and platforms
Examples
Banner example - Landing page
Banner example - Landing page 02
Banner example - Landing page 03
Listings / Search results page - Multiple ratings
Sticker example - Order page 01
Sticker example - Order page 02
Sticker example - Order page 03
Sticker example - Order page 04
Sticker example - Order page 05
Sticker example - Order page 06
Multiple location listings example
Navigation example - 01
Navigation example - 02
Mobile / Scalable smallest size examples