Digital Strategy - driven by goals and evaluation

2021 Website Committee - See full documentation here - Force11 – Digital Strategy v1.0 Jan 2020 SW

Change way of working to support regular updates (goals)

FORCE11 Digital Strategy and user personas. Key points:

• Monitor against SEO and operations goals: conference; summer school; working groups; and editorial
• Introduce DevOps and Agile methods so site can be incrementally updated by FORCE11 organisation
• Reduce costs
• Enable back office and community workflows
• Turnaround digital presence from survive to thrive: Technical overhead of Drupal has prevented wider development input from organisation and community
• Ease of use: posting, adding new designs for campaigns
• Increase revenues: profile with funders, conference, member donations, and merchandise
• Enable membership/ CRM management: community development
• Enable GitHub/Lab community use
• Security: moderate user signup; spam control; disaster recovery in place and tested

Site personas (evaluation)

Note: How personas are used in UX

• Early Career Researchers (ECR)
• Global south scholars
• Open science community
• Community decision makers
• Open infrastructure builders
• Funders
• Humanities and STEM scholars
• Scholarly publishers

Design principles / Objectives

• Automation of services to reduce technical bottleneck and cost on maintenance: So purchase plugins where possible
• Easy maintenance, development and content structure by FORCE11 organisation volunteers
• Implement DevOps and Agile development environment
• Picture sources so article artwork doesn’t look like image bank
• Integrate external services: see list below
• Have all external content appear (copied, embedded) or be linked to site
• Must bring across URL aliases (this affects WP configs)
• Revenue: Members donations and merchandise products