StoryBrand - dbsandis/TwilightFinancial GitHub Wiki

Absolutely!
StoryBrand uses a very simple but powerful idea:

🎯 Your client is the HERO. You are the GUIDE. Your business is the PLAN.

The key to StoryBrand is clarity.
Here’s the Brand Messaging Worksheet for Twilight Financial Services based on Donald Miller’s proven model:

📝 Twilight Financial Services – Brand Messaging Worksheet (StoryBrand Style)

1. Character (The Hero)

Who is your ideal client?

🔹 Individuals, families, small nonprofits, churches, and small businesses
🔹 Struggling with financial chaos, debt, tax stress, or lack of budgeting confidence
🔹 Faith-driven or open to biblical stewardship principles

2. Problem

What external, internal, and philosophical problems do they face?

Type Description
External Problem Money is tight, debt is growing, taxes are confusing, budgeting feels overwhelming.
Internal Problem “I feel ashamed, scared, or frustrated about my finances.”
Philosophical Problem “Handling money should not be this confusing or painful — and it should honor my faith values.”

4. Plan

What simple plan do you offer?

✅ Three-Step Plan:

  1. Schedule a Free Consultation – Understand your unique needs

  2. Receive a Clear Financial Roadmap – Tailored coaching, tax, and budgeting plan

  3. Experience Financial Peace – Build a life of confidence, stewardship, and growth

5. Call to Action

What clear action do you ask clients to take?

Primary Call to Action:

  • “Schedule Your Free Financial Consultation Today”

Secondary Calls to Action:

  • “Download our Free Budget Starter Kit”

  • “Join our Financial Peace Email Series”

6. Success

What does success look like for your client?

✔ They gain clarity about their financial picture
✔ They create and live on a working budget
✔ They file taxes with confidence and preparation
✔ They build wealth through stewardship and wise management
✔ They experience peace of mind honoring God with their finances

7. Failure (Optional)

What will happen if they don’t work with you?

🚫 Continued financial stress and anxiety
🚫 Missed opportunities to manage God's resources wisely
🚫 Risk of debt, chaos, and frustration growing unchecked

🎯 Twilight Financial Services BrandScript (1-sentence version):

At Twilight Financial Services, we guide families, nonprofits, and small businesses to achieve lasting financial peace through faith-driven coaching, clear financial plans, and trusted support — so they can steward God’s blessings with confidence and hope.

📥 Would you like me to also:

  • 📋 Build a PDF Brand Messaging Worksheet you can print and share?

  • 🛠 Create a Website Home Page Wireframe using this StoryBrand layout?

  • ✉️ Draft Email Welcome Sequence based on this brand script?

Which would you like first? 🚀
(You're about to sound 10X clearer than 90% of businesses!)

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