3.A. Core Items

3.A.1. Incorporate Privacy Design Principles

Everything from the design of the physical watch itself to how our software is designed should keep the privacy of our consumers in mind.

3.A.2. Put Consumer Feedback First

As we develop our watch we must take the concerns and feedback from our consumers in mind and put this at the top of our priority list. This will help us create a watch that can be used by everyone no matter their age, skin tone or gender.

3.A.3. Maintain Repairability

The watch should be designed in a way that is easy for consumers to repair it themselves or take it to a third party vendor that can repair and service the device for them. This also includes providing schematics, and selling parts for consumers to repair the watch themselves. This will help the environment by keeping the smartwatch in use and out of landfills for longer.

3.A.4. Data Security

In addition to our privacy policy, We believe data should be protected from unauthorized access. This is why data collected on our device is encrypted and stored locally. When data is transported, it remains encrypted and is only decrypted by an authorized device for analysis.

3.A.5. Non-Discrimination and Fair Use

Data from the smartwatch will not be used to discriminate or enable discrimination by employers, insurers, or other organizations. Users’ health data is intended solely for their benefit and for the improvement of their healthcare experience.

3.B. Board

Pump the brakes: Let's not confuse reality and simulation. Is it ethical to list real people in our simulated company's published documents? We are actually publishing this on the internet. What if someone searches for these people and lands on our GitHub Wiki? It could cause unintended perceptions and damage their personal brand. I think we should make this repo private!

3.B.1. Tristan Harris

Tristan Harris is considered an expert in technology ethical design and user well-being. He is Co-founder of the Center for Humane Technology and former design ethicist at Google. His potential contribution to the company could include ensuring that our product is human-centered and does not inadvertently promote addictive or intrusive patterns.

3.B.2. Jane Horvath

Jane Horvath is partner at Gibson Dunn, and co-chair of the firm’s Privacy, Cybersecurity and Data Innovation Practice Group. She more than two decades of privacy and legal experience, having previously served as Apple’s Chief Privacy Officer, Google’s Global Privacy Counsel. Her contribution to the company would ensure that can craft a privacy policy that puts our customers first, helping protect their data.

3.B.3. Jeff Williams

Jeff Williams is Apple’s chief operating officer (COO) and oversees the company’s worldwide operations, customer service, and support. In 2007, Williams played a key role in Apple’s entry into the mobile phone market with the launch of the iPhone. He also led the engineering development of the Apple Watch. Williams drives Apple’s health initiatives, including the Apple Watch, Apple HealthKit, and ResearchKit.